Studying the impact of innovation on business and society

Tag: micro-moment

It’s not the End of Retail, It’s the End of Retail As We Know It

It’s not the End of Retail, It’s the End of Retail As We Know It

Retail, like every industry, faces digital Darwinism as technology and markets evolve and disrupt. This isn’t new. But what is clear, executives are not prioritizing bold strategies and investments that save them from their “Kodak Moment,” that moment when consumer behaviors and values evolve beyond brand recognition. If you read about the state of retail today, you’ll see dramatic descriptors such as “apocalypse,” “the end…,” “dying,” you get the picture. While doom and gloom and disruption is inherent in every…

Moving Beyond Demographics: Today’s Hyperconnected ‘Generation C’

Moving Beyond Demographics: Today’s Hyperconnected ‘Generation C’

Several years ago as I was writing The End of Business as Usual, I researched how the customer journey was evolving. Specifically, I studied how traditional touch points compared to digital touch points and more so, how customers were hacking their way to desired outcomes. Along the way, I found that when it comes to “digital customers,” alignment in behaviors and preferences spanned generations beyond traditional demographics. At the time, I referenced this group of hyperconnected customers “Generation C” where…

The Future of Retail: Stop Iterating and Start Innovating

The Future of Retail: Stop Iterating and Start Innovating

The team at OneStop invited me to Los Angeles to speak to a wonderful group of digital marketers, etailer/retailer, search and commerce strategists.  Among the many things I’m studying and speaking about these days, the future of retail is fascinating to me personally and professionally. The future of retail isn’t just about new technology, the latest gadgets and all of the incredible startups that are pushing retail, commerce and everything else forward. It’s also shaped by connected/mobile customers who are more…

The Insider’s Guide to Digital Transformation and the Path to Innovation

The Insider’s Guide to Digital Transformation and the Path to Innovation

For those who do not know, Altimeter Group was acquired by Prophet, a brand strategy consultancy, in July 2015. The partnership doesn’t change Altimeter’s agenda. In fact, our research will only expand and scale. Recently Prophet hosted an event to discuss trends in customer experience and digital transformation. It was held in Minneapolis with some of the top local companies in attendance. Co-presenting with me was Chris Finlay, Director of Experience Design and Product Innovation UnitedHealth Group, and author of…

Why Customer Experience is The Catalyst for Digital Transformation

Why Customer Experience is The Catalyst for Digital Transformation

As a digital analyst, I spend a lot of his time thinking about the future of customer experience. So much so that my next book attempts to rethink the term “experience,” X:The Experience of Business Meets Design. “X” explores experience architecture the various ways companies can design meaningful and shareable experiences in every moment of truth. I recently spent time with the team at VisionCritical as part of the prep for its their upcoming conference in Chicago,  2015 Vision Critical…

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