Studying the impact of innovation on business and society

Tag: micro

Newspapers are Old News

Credit As a follow up to my post, “Extra Extra, Read All About It! Newspapers Respond to the Social Web,” new research emerges that documents the looming exit of print newspapers as a primary source of national and international news. According to the Pew Research Center for the People & the Press, a new survey indicates that 40% of respondents claim the Internet as their primary source for national and international news, versus 24% in 2007. In comparison, 35%, up…

State of the Twittersphere – Q4 2008

HubSpot released a report based on the analysis of over 600,000 Twitter users who have utilized the company’s Twitter Grader app. The full study is free and available for download in PDF. Here are the highlights: – Twitter has about 4-5 million users, about 30% are relatively new or unengaged users – Twitter is dominated by newer users – 70% of Twitter users joined in 2008 – An estimated 5-10 thousand new accounts are opened per day – 35% of…

Extra Extra, Read All About It! Newspapers Respond to the Social Web

Source Yes, the headline isn’t really breaking news to many of us. However, I received an interesting report this week that ties numbers to the tumultuous newspaper industry and its struggle to remain relevant, today and tomorrow. I wanted to share the numbers with you… Every year, The Bivings Group, analyzes how and to what extent America’s largest newspapers are embracing the Web. With Social Media opening the flood gates for innovation in online content creation and distribution, newspapers are…

Saying More with Less: A Directory of Short URL Services

Source Through brevity there’s clarity. As marketers and communicators in the era of socialized media, we’re relearning how to summarize and illustrate what we represent so that we might briefly captivate the attention of those we wish to reach. Twitter, FriendFeed, Plurk, Qik, Seesmic, 12seconds, Facebook News Feeds, and all other forms of micromedia communities prosper through a concise economy of language and forethought. It is the exchange of this richer dialog that flourishes through succinctness. This introspective and empathetic…

Introducing MicroPR, A PR Resource for Journalists, Analysts and Bloggers on Twitter

In the era of the Social Web, transparency, engagement, and a commitment to authentically connect people to your story are essential principles for practicing successful and meaningful Public Relations. Concurrently, the socialization of media is creating new communities and communications channels that are empowering journalists, bloggers, analysts, as well as everyday people, to actively and passionately contribute, share, and discover the stories around us. It’s changing the information ecosystem. Media and communications professionals must stay connected and work together now…

Facebook’s Attempt to Acquire Twitter = Fail Whale

Mark Zuckerberg at Web 2.0 Expo Evan Williams at TechCrunch50 Kara Swisher has written a tremendous post on Facebook’s quiet attempt at acquiring Twitter. It inspired me to share my thoughts on the subject. During the Web 2.0 Summit, John Batelle interviewed Facebook Founder Mark Zuckerberg, and if you listened closely enough, it was clear that Batelle was prodding Zuckerberg to validate the rumors that Facebook was exploring the possibility of acquiring Twitter. With a teasing smile, Zuckerberg described Twitter…

Twitter Tools for Marketing and Community Professionals

Twitter is nothing short of a phenomenon. At the very least, it connects people to each other through a rich and active exchange of ideas, thoughts, observations, and vision in one, highly conducive ecosystem (known as the Twitterverse). The social fibers that weave together this unique micromedia network is strengthened by the expertise, respect, trust, admiration, and commonalities. These fabrics bind the people who breathe life and personality into the global community as well as fueling the disparate micro communities…

Distributed Conversations and Fragmented Attention

There’s an incredible discussion circling the blogosphere aka The 250 aka The Echo Chamber regarding distributed conversations and the potential loss of control of our content. Normally I don’t let myself get caught up in every popular meme cycle, but this is a informative and important conversation and personally I think it’s worth your time. And, it just so happens to be a natural extension to my recent post, “Ladies and Gentlemen, The Conversation Has Left the Building,” which explores…

MicroMedia Paves the Way for Macro Influence

Warning! This post is about MicroMedia and the emerging market for Media Snacking, but it is not served as a “byte” sized snack. It is instead, a full meal, so I hope you brought your appetite. The inspiration for this story comes from a meme circulating through the Web that discusses “snacks” and the market for “media snacking.” It was started by Forrester analyst Jeremiah Owyang when he publickly asked whether or not you respect media snackers. He then tagged…

Is Pownce the Twitter or Jaiku Killer?

There’s a new kid on the block and the edglings are a twitter over whether there’s room for another player in the presence application market. Pownce, the latest brain child from Digg founder, Kevin Rose, is off to a whirlwind start, with many asking whether or not it is already the “new” Twitter and Jaiku Killer. While Twitter and Jaiku are the current leaders, we’re really still too early to predict winners and losers in a market that is far…

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