Posts Tagged ‘micro’
As a follow up to my post, “Extra Extra, Read All About It! Newspapers Respond to the Social Web,” new research emerges that documents the looming exit of print newspapers as a primary source of national and international news.
According to the Pew Research Center for the People & the Press, a new survey indicates that 40% of respondents claim the Internet as their primary source for national and international news, versus 24% in 2007. In comparison, 35%, up 1% from 2007, rely on newspapers and 70% count on television as their main source for news, down from 74% in 2007.
HubSpot released a report based on the analysis of over 600,000 Twitter users who have utilized the company’s Twitter Grader app. The full study is free and available for download in PDF.
Here are the highlights:
- Twitter has about 4-5 million users, about 30% are relatively new or unengaged users
- Twitter is dominated by newer users – 70% of Twitter users joined in 2008
- An estimated 5-10 thousand new accounts are opened per day
Yes, the headline isn’t really breaking news to many of us. However, I received an interesting report this week that ties numbers to the tumultuous newspaper industry and its struggle to remain relevant, today and tomorrow. I wanted to share the numbers with you…
Through brevity there’s clarity.
As marketers and communicators in the era of socialized media, we’re relearning how to summarize and illustrate what we represent so that we might briefly captivate the attention of those we wish to reach.
Twitter, FriendFeed, Plurk, Qik, Seesmic, 12seconds, Facebook News Feeds, and all other forms of micromedia communities prosper through a concise economy of language and forethought. It is the exchange of this richer dialog that flourishes through succinctness.
In the era of the Social Web, transparency, engagement, and a commitment to authentically connect people to your story are essential principles for practicing successful and meaningful Public Relations.
Concurrently, the socialization of media is creating new communities and communications channels that are empowering journalists, bloggers, analysts, as well as everyday people, to actively and passionately contribute, share, and discover the stories around us. It’s changing the information ecosystem.
Mark Zuckerberg at Web 2.0 Expo
Evan Williams at TechCrunch50
Kara Swisher has written a tremendous post on Facebook’s quiet attempt at acquiring Twitter. It inspired me to share my thoughts on the subject.
During the Web 2.0 Summit, John Batelle interviewed Facebook Founder Mark Zuckerberg, and if you listened closely enough, it was clear that Batelle was prodding Zuckerberg to validate the rumors that Facebook was exploring the possibility of acquiring Twitter.
Twitter is nothing short of a phenomenon. At the very least, it connects people to each other through a rich and active exchange of ideas, thoughts, observations, and vision in one, highly conducive ecosystem (known as the Twitterverse). The social fibers that weave together this unique micromedia network is strengthened by the expertise, respect, trust, admiration, and commonalities. These fabrics bind the people who breathe life and personality into the global community as well as fueling the disparate micro communities that ultimately extend across the Long Tail.
There’s an incredible discussion circling the blogosphere aka The 250 aka The Echo Chamber regarding distributed conversations and the potential loss of control of our content.
Normally I don’t let myself get caught up in every popular meme cycle, but this is a informative and important conversation and personally I think it’s worth your time. And, it just so happens to be a natural extension to my recent post, “Ladies and Gentlemen, The Conversation Has Left the Building,” which explores how conversations are slowly migrating away from blogs and moving to micro social networks such as Twitter, Pownce, Jaiku, FriendFeed, and now, Shyftr (more on Shyftr later).
Warning! This post is about MicroMedia and the emerging market for Media Snacking, but it is not served as a “byte” sized snack. It is instead, a full meal, so I hope you brought your appetite.
The inspiration for this story comes from a meme circulating through the Web that discusses “snacks” and the market for “media snacking.” It was started by Forrester analyst Jeremiah Owyang when he publickly asked whether or not you respect media snackers. He then tagged Francine Hardaway, Chris Brogan, Shel Israel, Connie Benson, and Bill Claxton to continue the conversation.
There’s a new kid on the block and the edglings are a twitter over whether there’s room for another player in the presence application market. Pownce, the latest brain child from Digg founder, Kevin Rose, is off to a whirlwind start, with many asking whether or not it is already the “new” Twitter and Jaiku Killer.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.