Posts Tagged ‘micromedia’

Transforming Customers into Evangelists: The Art of Listening and Engagement

I recently hosted a workshop at the Satisfaction event, Customer Service is the New Marketing. The topic I’m focused on was, “How to Listen to the Market and How to Engage Customers Online.”

Fellow workshop leaders include Christopher Carfi, Deb Schultz, Chris Heuer, Jeremiah Owyang, Becky Carroll, and Douglas Hanna.

Empowering your customers to become an extension of your marketing and sales forces isn’t new, but it isn’t widely embraced either. In fact, the function of most customer service has been relegated to overseas companies or even automated as companies seek to reduce the costs of keeping customers happy.

The Value of Online Conversations

No, blogs are not dying. No, blogs are not going away. Blogs will continue to serve as one of the driving forces for the democratization of how content is created, shared, and also internalized.
All forms of user-generated content will continue to excel…maybe to a fault.

In conjunction with how blogs are continuing to influence the evolution of online conversations, micromedia is also inspiring new forms content creation and in turn, contributing to the spike of mostly irrelevant conversations.

Twitter is a Conversation Hub, But It’s Only One of Many

Jeremiah Owyang has concluded that some conversations are moving to Twitter.

He’s right.

According to Owyang (who’s a good friend, so it’s strange to refer to him in the AP format), has experienced 2,000 referrers from twitter to his blog in last 30 days. Obviously, it’s a very popular topic as his comments have skyrocketed to over 200 and it’s not slowing down.

The Blog Council, Intentions vs. Execution

Behind these closed doors, a virtual council of big business marketers will meet to discuss how to best engage with people through blogs and all forms of social media.

The Blog Council exists as a forum for executives to meet one another in a private, vendor-free environment and share tactics, offer advice based on past experience, and develop standards-based best practices as a model for other corporate blogs.

MicroMedia Paves the Way for Macro Influence

Warning! This post is about MicroMedia and the emerging market for Media Snacking, but it is not served as a “byte” sized snack. It is instead, a full meal, so I hope you brought your appetite.

The inspiration for this story comes from a meme circulating through the Web that discusses “snacks” and the market for “media snacking.” It was started by Forrester analyst Jeremiah Owyang when he publickly asked whether or not you respect media snackers. He then tagged Francine Hardaway, Chris Brogan, Shel Israel, Connie Benson, and Bill Claxton to continue the conversation.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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