Studying the impact of innovation on business and society

Tag: mindshare

Is Facebook Losing its Coveted Demographic?

comScore recently released a report that triggered nothing short of a “sky is falling” media panic. Led by Adweek asking if Facebook is getting uncool for the 18-24 year olds, the media is speculating as to whether or not a mass exodus is underway with much of the blame focusing on parents “ruining the party” for younger demographics. Here’s what we do know… comScore is reporting that time spent on Facebook by 18-24 year olds is waning. In July 2009,…

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