Active Listening on the Social Web; It’s Overrated
- August 7, 2009
- 56 Comments
by Michael Brito
Getty Images
Wikipedia tells us that active listening is an intent to “listen for meaning”. Others suggest that active listening should “focus on who you are listening to, whether in a group or one-on-one, in order to understand what he or she is saying.”
These are excellent definitions. But as it relates to customer interactions on the social web, active listening is only one half of the equation.
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