In Mobile, Women Rule Social Networking

• April 30, 2010
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Based on data collected and analyzed using Google Ad Planner, I recently discovered that in Social Media, women rule. Across almost every major social network, the balance was revealing and in some cases, profound.

Facebook:
Male: 43%
Female: 57%

Delicious
Male: 48%
Female: 52%

Docstoc
Male: 41%
Female: 59%

Flickr
Male: 45%
Female: 55%

MySpace
Male: 36%
Female: 64%

Ning
Male: 41%
Female: 59%

Twitter
Male: 43%
Female: 57%

Facebook Mobile Now Bigger Than Twitter

• February 19, 2010
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Interesting headline I know…However, it’s not intended to be sensationalist, simply a matter of fact and also a topic worthy of discussion.

Facebook announced that active users of its mobile platform surpassed 100 million, each and every month. And, this usage happens on almost every carrier in the world.  If interaction and participation serve as the foundation for social media, then Facebook is setting the standard. Facebook is reporting that mobile users are twice more active on Facebook than non-mobile users.

Mobile Internet Market to Eclipse Desktop Internet

• February 3, 2010
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Sounds like a sensationalistic headline, but if you read Morgan Stanley‘s latest series of reports on the Mobile Internet, you’ll walk away with the same impression.

Morgan Stanley’s global technology and telecom analysts documented the rapidly changing mobile Internet market to provide a framework for emerging trends and direction.

To set the stage, Morgan Stanley forecasts that the mobile Internet market will be at least 2x the size of desktop Internet when comparing Internet users to mobile subscribers.

Social Marketing in Twenty Ten

• January 18, 2010
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Every year closes with summaries of the top stories as well the predictions for the year ahead. Heading into Twenty-Ten, I contributed to several prediction roundups including Junta42, ContactCenterWorld, ZDNet, among others. What I didn’t do however, is write about the endless predictions for the future of marketing, media, business, et al. While there were many excellent contributions, I focused on other writing priorities.

There’s an App for That: Mobile is the Next Frontier for Brand Engagement

• December 7, 2009
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Source

Mobile phones are rapidly emulating the capabilities of desktop and notebook PCs, serving as one of the three screens of the Golden Triangle that captures a bulk of our attention and interaction.

The Golden Triangle

• November 18, 2009
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Source: Shutterstock

Prior to keynoting the PACA conference in Miami, Maria Kessler, president of the PACA Association, asked me if I had read a recent post by Fred Wilson entitled “The Golden Triangle.” We were deep in conversation as I was seeking an alternate title for my next book that identifies the divide between brands, information, and consumers and how we can, as social architects and engineers, build the bridges between people, contextual relationships, and technology. While “The Golden Triangle” isn’t a contender for the name of the next book, it did get me thinking.

The Decline of Traditional Advertising and the Rise of Social Media

• July 8, 2009
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Forrester Research released its five year forecast that estimates interactive marketing spending from 2009 – 2014. Forrester predicts that interactive marketing in the US will near $55 billion and represent 21% of all marketing spend by 2014 and will include search marketing, display advertising, email marketing, social media, and mobile marketing.

More significantly however, overall advertising in traditional media will continue to decline in favor of less expensive, more effective interactive tools and services.

Top iPhone Applications for PR and Marketing Professionals

• July 29, 2007
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The iPhone is gaining traction as not only the must have gadget of the year, but also as an effective tool for mobile professionals. Rather than continue gushing about a device that I am forced to love, I will continue to post new stories when I find new ways to justify its value beyond a killer iPod with phone and Web functionality.

Office 2.0 Conference: Mobility & Productivity

• July 20, 2007
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Ismael Ghalimi invited me to be part of the Office 2.0 team and I was more than happy to jump onboard. Ismael is a visionary and is helping to change the way companies think about next generation office applications and workflow.

I’ve been deeply immersed in the Office 2.0 landscape, experimenting and documenting my experience with new and emerging technology and tools.