Posts Tagged ‘network’

Facebook and the Reality of Your Online Content

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Shot at SXSWi 2008

A few news outlets reached out to me for comment regarding the uproar sparked by the recent change to Facebook’s Terms of Service (ToS). It inspired a public response as I am not only someone who spends a significant amount of time in the online social field studying digital anthropology and new marketing, I’m also a willing participant in and contributor to the Facebook economy.

So, why is everyone upset?

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Is FriendFeed the Next Conversation Platform?

I recently discussed the viability of Twitter evolving beyond a micro community into a standardized platform for macro conversations. It’s certainly the path Facebook is traversing. And, both are making significant progress in the race to syndicate and aggregate the discussions that are important to us within our respective social networks.

There is another emerging platform worth discussing as it is quietly growing into an alternative solution to the disparate communities that are pervasive throughout the social web.

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Tracking the Obama Inauguration Across the Social Web: PeopleBrowsr Helps You Listen and Engage

Disclosure, I’m an adviser to PeopleBrowsr…

In early December, we released a public alpha of PeopleBrowsr, an attention-centered dashboard for managing your online relationships, brand management, and communication in Twitter and across multiple social networks – all from one place.

The public alpha is running incredibly well and thanks to everyone who contributed feedback, ideas, and recommendations, the public beta will be even more incredible.

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Social Networks Grow Up: More Adults Connecting Online


(cc) Brian Solis

As Social Media permeates our rhythm and routine for discovering, creating and sharing content and information online, the gap between generations is rapidly diminishing.

PEW Research released a new report that documents the increase in social networking activity among U.S.-based adults for both personal and professional relationships.

Just over one third (35%) of American adult Internet users have created a profile on an online social network, four times as many as three years ago. However, it is still much lower than the 65% of online American teens who use social networks to showcase their personality and also communicate with others.

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The Poetry of Social Networking to Court Customers and Invest in Relationships

Sean Percival is a published author, developer, blogger, and an overall online marketing and SEO expert. A short while ago, Sean asked if I would write the foreword for his new book, MySpace Marketing.

Que, the book’s publisher, has graciously granted me permission to share the foreword with you. While the premise encompasses MySpace, as a social marketer, you could theoretically insert any “social network name” and find that the guiding principles and ideologies are perpetual.

PeopleBrowsr Centralizes Conversations & Relationships: Introduces A Dashboard for Social Networks

Over the last several months, I’ve had the distinct pleasure and honor of working with some of the most visionary people online to develop a solution that WE, as social architects, need to stay connected, and also, centered.

I’ve invested a significant portion of time and energy into the support, development, and refinement of an ambitious project led by Jodee Rich. I did so, because I believe that it is one of the most compelling and promising services for uniting our distributed social presence and the relationships that make us stronger – personally and professionally.

In the Social Web, We Are All Brand Managers


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Effectively organizing, curating, showcasing, and managing a strategically curated online personal, professional, and corporate brand is critical to how our peers, those we already know and the others we have yet to meet, perceive us in the real world.

Where the Streets Have Names: Learning from Bono’s Facebook Dilemma


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What happens in the real world can usually end up on the Web for all to discover, share, and assess with or without your knowledge.

According to The Mail, even Sir Bono, lead singer of U2, couldn’t escape the global distribution and network effect of Facebook.

The rock star, humanitarian, and family man inadvertently shared a portion of his St. Tropez holiday, courtesy of a 19-year old and her Facebook profile.

Social Media Continues to Rival Traditional Media

As each day passes, we’re presented with new information that documents the decline of traditional media in favor of online counterparts and new media competitors. It seems that newspapers are among the hardest hit with circulation and print advertising down – forcing layoffs across the country.

The Newspaper Association of America (NAA) recently released a study showing newspaper Web sites attracted an average of about 66 million unique visitors in the first quarter, up about 12 percent over the same period a year ago.

Zude, Where’s My Social Network?

One of the more talked about companies at the Web 2.0 Expo is Zude, an interesting example of what’s possible in the realm of social computing.

The world maybe doesn’t need another social network, but what we sure could use is a platform that allows us to aggregate social elements from all over the web into one place – how we want, when we want.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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