Posts Tagged ‘networks’

Malcolm Gladwell, Your Slip is Showing


Solidarity

Time is always limited, but in these historic times, I wished to add perspective in the hopes of moving this important conversation in a productive direction.

Malcolm Gladwell continues his march toward dissension with his latest installment in the New Yorker about social media vs. social activism. Honestly, Gladwell is more than welcome to share his thoughts as it is a democratized information economy after all.  I do find it alarming however, that he is wielding his influence through an equally influential medium to spin intellectual and impressionable minds in unrewarding and pointless cycles. Is he not listening to opposition or consulting existing research?

Read More

Foursquare Means Business: Have you checked-in yet?

Are you playing Foursquare? Are you “going out” with Gowalla? Are you looped in with Loopt?

Location-based services are once again changing the face of social networking. Where relationships were once at the center of user experience, in the Golden Triangle of mobile, social, and real-time interaction, “places” take center stage and corresponding  activities and rewards become the cast and crew of the production.

ebook: The Art and Science of Social Media and Community Relations

After running the popular series that evaluated and discussed ThinkFree’s experiment in Social Media, I decided to compile all of the posts into one free and downloadable ebook for your reference.

Download as a Word doc

Download as a PDF

The Series on PR 2.0:

The Art and Science of Social Media and Community Relations

Experiments and Lessons Learned in Social Media Part I

Experiments and Lessons Learned in Social Media Part II

Experiments and Lessons Learned in Social Media – Part V

Jonathan Crow of ThinkFree recently conducted what he calls “The Great Social Experiment,” where he tested the art of online social networking to evaluate whether or not joining the conversation across popular online communities would benefit his company.Crow created a roundtable featuring Chris Brogan, Aaron Brazell, Cathryn Hrudicka, Doug Haslam, and me to offer feedback, constructive criticism, and advice to help ThinkFree and other companies learn from his experiment.

Experiments and Lessons Learned in Social Media – Part III


Source

Jonathan Crow of ThinkFree recently conducted what he calls “The Great Social Experiment,” where he tested the art of online social networking to evaluate whether or not joining conversations across popular online communities would benefit his company. Crow created a roundtable featuring Chris Brogan, Aaron Brazell, Cathryn Hrudicka, Doug Haslam, and me to offer feedback, constructive criticism, and advice to help ThinkFree and other companies learn from his experiment.

Experiments and Lessons Learned in Social Media – Part II


Source

Jonathan Crow of ThinkFree recently conducted what he calls “The Great Social Experiment,” where he tested the art of online social networking to evaluate whether or not joining the conversation across popular online communities would benefit his company.

Crow created a roundtable featuring Chris Brogan, Aaron Brazell, Cathryn Hrudicka, Doug Haslam, and me to offer feedback, constructive criticism, and advice to help ThinkFree and other companies learn from his experiment.

Don’t Throw Out that Social Media Rulebook Quite Yet

…use some of it as a reference guide instead.

I have to hand it to Chip Griffin. His recent post, “Throwing Out the Social Media Rulebook” is thought provoking to say the least.

In his post, Griffin assertively proclaims, “I’m here to tell you that most of the rules are bunk, and we as an industry to ourselves a disservice by frightening off potential participants with absurd proclamations of the way things must be.”

I like it.

Experiments in Social Media – Part I

Jonathan Crow of ThinkFree recently conducted what he calls The Great Social Experiment where he tested and practiced the art of online social networking as a strategy for helping his company join the conversation across popular online communities and in turn, evaluate the business implications for doing so.

Crow assembled a roundtable of those active in the Social Media landscape to offer feedback, commentary, constructive criticism, and advice for the good of all marketing.

The Art and Science of Social Media and Community Relations

This post is in memory of Marc Orchant, an amazing friend, father, and geek, whom I will miss dearly. Marc was supposed to participate in this discussion. His unexpected passing has us all devastated. Our prayers and support are with his family.

Social networking, and social media specifically, have been painted as the new marketing landscape for businesses to engage with their communities of customers wherever they congregate.

In my view, we’re starting to hit a ceiling of discussion versus execution and practicality.

PRWeek Interviews PR Pros on the Ascendancy of Facebook

PRWeek recently interviewed me, along with a few other PR pros including, Gerald Kimber White, John H. Bell, David Almacy, B. Bonin Bough, and David Haase to discuss Facebook’s impact on the PR industry. It would have also been interesting to include Facebook’s inhouse PR spokesperson, Brandee Barker – I wonder if she’s had a chance to read this yet.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

FLICKR FEED

  • “People aspire to be part of something bigger than themselves. Give them something to align with to create a sense of belonging. Change is upon us. Change is because of us.” A quote from #EndofBusiness on the @Telstra wall via @montyhamilton
  • Brands are co-created
  • Ideas
  • "Customer centricity starts by investing in a culture of putting the customer first. Technology then amplifies your purpose so that it creates and extends value to those seeking it." - not sure who created it, but if it's you...thank you!

ARCHIVE

12