Studying the impact of innovation on business and society

Tag: new+media

(R)evolution: Scott Monty Steers Ford to Social Relevance

Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media. Today we journey to Las Vegas where we shot on location at the House of Blues Foundation Room during Blogworld Expo. My first guest in a three-part series is my good friend Scott Monty, head of Social Media at Ford. In episode 7, Scott Monty and I discuss how Ford is placing social media in the…

Social Media News Releases

Yesterday, Todd Defren ran a short, but sweet, post to help PR pros “stop and think” in order to develop more successful SMPRs . Democratize “Access” Ensure “Accuracy” Embrace “Context” Build “Community” Be “Findable” I also added an idea or two, and in my discussion with Tom Foremski , the list is far from complete, but it is off to a great start…so stay tuned for updates. Write “intelligently” “Eliminate” hyperbole Be “informed” “leave” the spin to the reporter As…

Vocus Acquires PRWeb – PR 1.0 + PR 2.0 = New Media Relations

…well that’s until New Media Relations becomes PR and the next big thing becomes NMR. Today, Vocus announced that it acquired PRWeb. Now things are getting very interesting! Thanks to Jason Baptiste, co-founder of Weblogwire for sending along the information. Hey Jason, keep up the visibility and the PR for the PR! Maybe you’re next…. Vocus snagged PRWeb (an alternative news and information distribution service) for its proprietary SEO tools and team of specialized editors that deliver a unique level…

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