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Announcing This Year’s Theme and Agenda for the 2013 Pivot Conference: The Total Digital Experience

Announcing This Year’s Theme and Agenda for the 2013 Pivot Conference: The Total Digital Experience

Companies at the leading edge of change are recognizing that Social isn’t the catalyst for transformation, it is a shift in human behavior that changes everything. Social and its partner in change, mobile, can’t be limited to particular campaigns or even to specific departments. This revolution impacts employees and customers and all parts of the enterprise. There are no boundaries now; everything is integrated. This year at Pivot, we will be exploring topics that reset our perspective of where we…

PR Does Not Stand for Press Release: Equalizing Spikes and Valleys

Source Every now and again, a PR meme appears on the Web – almost to the point where you could set your watch by it. This time around, Claire Cain Miller of the New York Times sparked the conversation with an in-depth article, “Spinning the Web: P.R. in Silicon Valley.” I respect Claire and I believe she wrote an extensive article that chronicles the launch of one particular startup and also featured supporting quotes from those PR professionals who are…

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