Posts Tagged ‘new’

The New, New Twitter and What It Means to You and Your Business

The new, new Twitter is upon us and while some of you already have access to it, others will have to wait up to three weeks. I’m not one to write about new features or products as they’re released. But I would like to take some time to review why this version of Twitter is important to you and your business.

With Social Media Comes Great Opportunity

I believe that Social Media represents in two words and five syllables, nothing short of a revolution within any business or any industry for that matter. And, for individuals, it represents the democratization of media and equalization of influence. It presents an equal opportunity platform to broadcast and publish at will, earning audiences and prominence that directly align with the level of individual participation and investment in engagement. The socialization of media affects and empowers more than personal brands however.

Top Media Outlets


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While social and citizen media expand in influence and reach, we can’t ignore or neglect the prominence, credibility, and authority of traditional media – no matter how dearly we’re enamored with shiny new objects.

BurrellesLuce recently published its 2009 Top Media List for 2009, which includes newspapers, blogs, consumer magazines and social networks. I’ve included all but social networks below as the rankings are outdated and inaccurate. I’ll publish an updated list shortly.

Top 100 U.S. Daily Newspapers

Twitter Flutters into Mainstream Culture: The New Competition for Attention Starts with You


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Following the solo media vs. traditional media race that led Twitter into both relevance and irrelevance, the result is that the carefully guarded community and its unique culture are now permanently altered – for better or for worse.

According to estimates sourced by Engadget Editor-in-Chief Ryan Block, Twitter grew by 1.2 million users simply as a result of the “Oprah-effect.”

TechCrunch’s MG Siegler also explored the process for estimating Twitter’s path into the mainstream.

Socializing the Social Media Release with PitchEngine

Over the past few years I have been a vocal and vigorous supporter of the Social Media Release (SMR) for one simple reason – it represented a new and promising opportunity to renew the dialog around improving the foundation for the communication of news, information, and events that left most immune to its overdue potential.

The 2009 Semmys Honor The Conversation Prism

Every year The Semmys nominates the best posts in marketing. Last year, the Social Media Manifesto was recognized and this year, The Conversation Prism was spotlighted.

Thank you!

When Jesse Thomas of JESS3 and I started to lay the foundation for the Conversation Prism, we realized that it was a much larger task then simply categorizing social networks and placing them within a visually-rich graphic or chart. My goal was to observe, analyze, dissect, and present the dynamics of conversations, how and where they transpired. It is a living, breathing representation of Social Media and will evolve as services and conversation channels emerge, fuse, and dissipate.

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Social Networks Grow Up: More Adults Connecting Online


(cc) Brian Solis

As Social Media permeates our rhythm and routine for discovering, creating and sharing content and information online, the gap between generations is rapidly diminishing.

PEW Research released a new report that documents the increase in social networking activity among U.S.-based adults for both personal and professional relationships.

Just over one third (35%) of American adult Internet users have created a profile on an online social network, four times as many as three years ago. However, it is still much lower than the 65% of online American teens who use social networks to showcase their personality and also communicate with others.

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Conversation Prism: The Language of Human Connections is International

When Jesse Thomas of JESS3 and I started to lay the foundation for the Conversation Prism, we realized that it was a much larger task then simply categorizing social networks and placing them within a visually-rich graphic or chart. My goal was to observe, analyze, dissect, and present the dynamics of conversations, how and where they transpired.

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BusinessWeek Seeks Guidance on Who To Profile in Social Media

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Stephen Baker and Helen Walters of BusinessWeek recently asked readers to nominate those individuals who are driving the evolution and pervasiveness of Social Media as part of its “voice of innovation” series.

Who is truly the most innovative force within social media? Who’s really making a difference? Who really gets it? Who do you think your fellow BusinessWeek readers NEED to know about?

The submissions are in and I’m honored and humbled to be included in the list of candidates.

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PR 2.0: Must Read Posts of 2008

It’s easy to lose sight of the beacons and milestones that resonate, influence and guide us as we navigate through these evolutionary times. After all, we’re deluged with education, lessons, and insight from so many brilliant leaders and inspirational voices, that it’s practically impossible to retain and reference all that moved us when we’re moved on a minute-by-minute basis. Our attention and relationships are more precious than ever.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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