Posts Tagged ‘newmedia’

2012 Social Marketing & New Media Predictions

Awareness Networks released insights and prognosis from 34 business and marketing leaders as part of its 2012 Social Marketing and New Media Predictions report. It’s written for marketing strategists, brand marketers and consults and those working in agencies. I think you’ll find it interesting to say the least and perhaps even prescriptive.

Here are a few of my thoughts…

On the evolution of social business:

Best of 2010: Katie Couric on the Importance of Social Media

The last post in the “Best of 2010″ series is an experience that won’t soon be forgotten. In 2010 I launched (R)evolution, a new video series that spotlights the people who are exploring and defining the future of business, culture, and media. In Episodes 11-13, I had the opportunity to sit down with one of my idols, Katie Couric, anchor and managing editor of the CBS EVENING NEWS WITH KATIE COURIC and correspondent for 60 MINUTES.

Influencing the Influencer

The competition for attention is focused on social networks as brands vie for awareness and consideration. Establishing a presence in Facebook and Twitter is as necessary as it is trivial. In the great social land grab, many organizations are missing true opportunities to connect with the fifth P of the marketing mix, people. It’s less about communicating with those individuals who are already following you online and more about those who aren’t.

Engage: A Video Introduction

Engage helps businesses and brands build, cultivate, and measure success in the new web and it is now available online and hopefully in a book store near you.

Please consider reading the book and if you find it helpful, please also help me share it with those who are looking to learn about social media and how it can help them in their work.

Engage is Now Available at a Bookstore Near You

Following a special and unforgettable debut at SXSW Interactive, I’m excited and thankful to announce that Engage! is available at bookstores near you.

When you invest so much into something that you believe will change the way people think, you can’t wait to tell the world.

This book is written for you…

Defining Social Media: 2006 – 2010

“Those who cannot remember the past are condemned to repeat it.”
- George Santayana, Life of Reason, Reason in Common Sense, 1905

A few years ago, I was part of a dedicated group of people who worked together to establish Social Media as an official stage in the progression of New Media. An evolution that is well documented and a conversation still continues today.

As referenced in the original Social Media Manifesto published in June 2007, “Monologue has given way to dialog.”

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Newsflash: There are more men than women speaking about tech

Guest post by Cathy Brooks, read her blog | follow her on Twitter

There are more men than women in the tech and new media sectors…

I know. Shocking.

Joking aside, I thought it was time to take a slightly different whack at the conversational kerfuffle that’s percolated yet again in recent weeks. Yes, that seemingly unsinkable subject – the lack of women on the tech industry speaking circuit.

The Social OS, The Battle Between Facebook and Twitter is the New Mac vs. PC

As Twitter and Facebook compete for your attention and social status, there’s another story that serves as the undercurrent for something much more important, a fully pervasive and functional social operating system (OS) that serves as a open platform to connect you, your content, updates, and activity to your friends, peers, and followers across your social graph, regardless of network, browser, or device.

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Yelp Gets a Bad Review: Embracing a Crisis to Shape Perception


Source

This post highlights the nuances associated with crisis communications and not the merit of either case.

In the era of socialized media, brands and businesses are now vulnerable to a new era of influencers – their customers.

But what happens when the community that championed consumer experiences is accused of exploiting them to extort advertising dollars from the businesses affected by the reviews?

Barack Obama, The Social Web, and the Future of User-Generated Government

What follows is the unedited version of my latest post for TechCrunch, “Is Obama Ready To Be a Two-Way President.


Barack Obama’s flickr stream

Where there’s victory, there’s also opportunity…

America voted while the entire world watched and listened. Whether you supported Obama or McCain, we equally shared the hope for positive change and a new beginning towards a brighter future. This Presidential election was the first in 50 years, in which there was no incumbent President or Vice President from either party competing for the Presidential nomination. On Tuesday November 4th, 2008, history was made and America is now poised to break new ground as it continues to define and document unwritten history as we work together over the next four years.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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