Posts Tagged ‘newpr’

Distributed Conversations and Fragmented Attention

There’s an incredible discussion circling the blogosphere aka The 250 aka The Echo Chamber regarding distributed conversations and the potential loss of control of our content.

Normally I don’t let myself get caught up in every popular meme cycle, but this is a informative and important conversation and personally I think it’s worth your time. And, it just so happens to be a natural extension to my recent post, “Ladies and Gentlemen, The Conversation Has Left the Building,” which explores how conversations are slowly migrating away from blogs and moving to micro social networks such as Twitter, Pownce, Jaiku, FriendFeed, and now, Shyftr (more on Shyftr later).

Will The Real Social Media Expert Please Stand Up?

Social Media is everything you know and nothing about what you think or do in marketing. Sounds strange eh? It’s true though.

Think about how you approach marketing campaigns today and the picture will become a bit clearer.

- You evaluate target demographics.

- Develop strategic messages.

- Conduct an audit or focus group.

- Revise messages and fine-tune the plan.

- Determine the broadcast mechanisms to push your content.

- Go live.

Bloggers Versus PR – The Aftermath and What We Learned


Aaron Brazell of Technosailor hosted an incredible and informative roundtable to discuss the state of PR, reporters, and bloggers. The conversation was focused on five questions and included the answers of Doug Haslam, Marshall Kirkpatrick, Cathryn Hrudicka, Marc Orchant, and yours truly.

Following is the complete Q&A; with my answers to help make it easier to read. The complete balance of everyone’s answers are available at Technosailor. (Also scroll down to the bottom to download this as a Word doc or read it on a white background.)

Now is Gone, Now Available

Wow. It’s real. Now is Gone is now officially available.

The book that Geoff Livingston and I worked on together is finally out there and I am humbled.

It’s currently available on Amazon and Bartleby Press (autographed edition).

For those on the West Coast, we’ll be hosting a launch party in early December and for those on the East Coast, we’ll see you in either December or January.

Blogworld Expo: Building Relationships with Bloggers

Building relationships with bloggers has been the hot topic of the last year, with an emphasis on the last couple of weeks – courtesy of Mr. Chris Anderson (btw, thank you Chris for sparking some of the most important and invigorating discussions to take place in PR in quite some time).

I was invited to join Marc Harty of PR Traffic to speak about how and why to build relationships with bloggers at Blogworld Expo in Las Vegas.

PR Roundtable Discussion: Advice on Media and Blogger Relations

Aaron Brazell, Director of Technology at b5media has lined up a handful of well-respected voices on both sides of the PR game to host a “roundtable” discussion on Social Media. It’s a five part series with the third post running today at Technosailor.

The roundtable includes Doug Haslam, Marshall Kirkpatrick, Cathryn Hrudicka, Marc Orchant, and yours truly. Click here to read more about the participants.

Question 5: What advice would you give to your own industry in engaging the other side?

PR Roundtable Discussion: Outing Bad PR

Aaron Brazell, Director of Technology at b5media has lined up a handful of well-respected voices on both sides of the PR game to host a “roundtable” discussion on Social Media. It’s a five part series with the third post running today at Technosailor.

The roundtable includes Doug Haslam, Marshall Kirkpatrick, Cathryn Hrudicka, Marc Orchant, and yours truly. Click here to read more about the participants.

Question 4: Is “outing” a wayward PR agency or individual an effective way of dealing with the problem of misfired pitches?

PR Roundtable Discussion: How Bloggers Can Work with PR People 101

Aaron Brazell, Director of Technology at b5media has lined up a handful of well-respected voices on both sides of the PR game to host a “roundtable” discussion on Social Media. It’s a five part series with the third post running today at Technosailor.

The roundtable includes Doug Haslam, Marshall Kirkpatrick, Cathryn Hrudicka, Marc Orchant, and yours truly. Click here to read more about the participants.

PR Roundtable Discussion: Brand in the Internet Era

Aaron Brazell, Director of Technology at b5media has lined up a handful of well-respected voices on both sides of the PR game to host a “roundtable” discussion on Social Media. It’s a five part series with the second post running today at Technosailor.

Question #2 - What does the concept of “brand” mean to you and how do you see the concept of brand protection (or the concept of “open source brand”, so to speak) being transformed in the internet age?

Read the full set of responses here. Click here to read about the participants.

PR Roundtable Discussion: The Challenge of Social Media

Aaron Brazell, Director of Technology at b5media has lined up a handful of respected voices on both sides of the PR game to host a “roundtable” discussion on Social Media. It will be a five part series with the first running today at Technosailor.

Question #1 - What do you think the biggest challenge is for the Public Relations industry to fully embrace social media?

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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