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Tag: nielsen

SnapChat Targets Tweens with SnapKidz – Hide your kids, hide your wife, hide your husband…

SnapChat Targets Tweens with SnapKidz – Hide your kids, hide your wife, hide your husband…

Snapchat has yet to show any signs of self-destructing. In fact, it’s blowing up. Nielsen recently reported that Snapchat had more than 8 million unique users in May 2013 with adults on Nielsen’s U.S. panel accessing the app on average 34 times that month. Snapchat now sees 200 million snaps exchanged per day, up from 60 million in February. According to my good friend Jennifer Van Grove at CNET, that places Snapchat in the league of the majors. Facebook for…

Social Media as the Next Web

Source: GapingVoid “The World Wide Web is the universe of network-accessible information, an embodiment of human knowledge.” – Tim Berners-Lee, Web inventor, founder, the World Wide Web Consortium (W3C), source For years now, we’ve talked about the evolution of Web 2.0 and an era of a more open and social web. Certainly the web has become social. As to whether or not it’s more open, well that’s for a later discussion. With our time together now, I’d like to explore the…

The State of Social Media 2011: Social is the new normal

Part 6 in a series introducing my new book, The End of Business as Usual…this is not content from the book, this series serves as its prequel. The state of social media is no insignificant affair. Nor is it a conversation relegated to a niche contingent of experts and gurus. Social media is pervasive and it is transforming how people find and share information and how they connect and collaborate with one another. I say that as if I’m removed…

In Mobile, Women Rule Social Networking

Based on data collected and analyzed using Google Ad Planner, I recently discovered that in Social Media, women rule. Across almost every major social network, the balance was revealing and in some cases, profound. Facebook: Male: 43% Female: 57% Delicious Male: 48% Female: 52% Docstoc Male: 41% Female: 59% Flickr Male: 45% Female: 55% MySpace Male: 36% Female: 64% Ning Male: 41% Female: 59% Twitter Male: 43% Female: 57% Upcoming.org Male: 45% Female: 55% Ustream.tv Male: 34% Female: 66% Yelp…

Time Spent on Social Networks up 82% Around the World

Nielsen recently released a new report that officially documents what many of us already know, just never substantiated through data. According to a study published at the end of January 2010, Nielsen observed the online social activity of consumers around the world and discovered an 82% increase in time spent on social networking sites in December 2009. On average, users spent more than five and a half hours on popular networks such as Facebook and Twitter in December 2009. In…

Social Media Accounts for 18% of Information Search Market

Source: Shutterstock As consumers, I think you’ll agree, prior to making any decision purchase, most of the time, our journey begins with a combination of online search and real world conversations with friends, family and peers. As the Web matures, a greater volume of our attention and focus continues to shift from other mediums to the Web for not only purchase considerations but also for content discovery. It’s how we learn. It’s how we stay connected. Nielsen released a new…

We’re Spending More Time with Social Media: Advertisers Follow

Source: Shutterstock The attention dashboard is rapidly emerging as the online hub for sharing and discovering information, connecting us to people, content, and events in real-time. According to research, we’re already spending more time in social networks than we are in email. New studies are only fortifying these findings, documenting an increase time spent specifically in Social Media and blogs. In fact, the Nielsen Company reports reports that time spent on social networks and blogs accounted for 17 percent of…

The Great Social Divide: Twitter, Facebook Traffic Surges, Myspace Fades

Source: Shutterstock Recently, Facebook announced that it had surpassed the 300 million user mark. According to Experian HitWise, Facebook accounted for 58.59 percent of all U.S. visits among a custom category of 155 social networking Web sites in September 2009. This is an interesting stat and I would love for Experian HitWise to send the full list over, so that I can also analyze the playing field for new, emerging, and declining players across the board. The report noted that…

Social Networks Now More Popular than Email; Facebook Surpasses MySpace

You heard that right…no matter how much time we sink into our inbox trying to keep up with all that barrage of never-ending mail, a new report sent over by Nielsen (thanks Sandra Parrelli) claims that Social networks and blogs are now the fourth most popular online activity today. The report, “Global Faces and Networked Places,” features data captured from December 2007 through December 2008 and reveals some very interesting statistics worth noting. Here’s are the highlights: Two-thirds of the…

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