Posts Tagged ‘nippon’
When I learned that my last book The End of Business as Usual was selected for distribution in Japan, I felt that something more than mere translation was needed to help its message resonate with those who read it. In fact, I paused development of my latest book What’s the Future of Business to revisit the original manuscript.
After six months of work, much of the U.S. book was revised to more closely address the current climate of the Japanese economy. Several new sections were also written to make the story personal and timely.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.