Last year, at Ismael Ghalimi’s Office 2.0 Conference in San Francisco, I was more than encouraged about the future of shifting from a traditional PC/server software-based architecture to an anywhere, anytime Web-based collaborative office. 2007 is the new 1984 – meaning Office 2.0 applications represent to consumers what Apple meant to PC users over 20 years ago.
The other day, I was reading Read/Write Web before heading up to Office 2.0 and Richard McManus posted some great questions to stimulate dialogue and create a forum for truly interesting market and technology analysis.
Does Office 2.0 represent a revolution, a paradigm shift? Or just incremental improvement on Microsoft Office?
What Office 2.0 apps and services best represent the paradigm shift of Office 2.0 to you?
Do you agree that Google’s web-based office apps are more evolutionary than revolutionary?
Aside from Google stealing thunder with its announcement of Google docs and spreadsheets, sessions starting at 8 a.m., and the wireless bandwidth, or lack thereof, at the Office 2.0 conference, there were some pretty exciting demonstrations and discussions. Plus, I got to sit next to Steve Gilmor and Vic Podaster for most of the show, and it was pretty cool to have them ask me which companies I preferred.
Demonstration pods adorned the hallways outside of the ballroom. For a list of participants, click here.
Congratulations to all of the winners. Just for the record, I also voted for SiteKreator, FreshBooks, and System One. Steve Gilmor and I talked about the favorites, and I think we’re both in agreement that our other choices didn’t make it to the top, but, that shouldn’t take away from the winners and the valuable apps they highlighted atOffice2.0.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.
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