Studying the impact of innovation on business and society

Tag: optimization

Q&A: Is One-Way Communication an Oxymoron?

Every now and then, I’m asked to answer questions for other blogs and media outlets – more so lately due in part to the recent release of Engage! The conversations that always trigger new insights, ideas, or perspectives and sometimes, I believe that the discussion is worth sharing with you, here. This is one such discussion hosted by my friend in Belgium, Jean-Paul De Clerck. #Engage! 1) A thought: Social networks are merely a technological extension of our human nature…

Optimize Your Brand for Sharing and Social Search in 11 Steps

In Part One, we focused on how to make your brand findable and shareable in social media. A white paper by Gigya validates the shift to, and resulting importance of, social search and its dependence on crowd participation. Online businesses must optimize in order to earn referral traffic from social networks. With the advent of social feeds — a live stream of friends’ activity shared on social networks like Facebook and Twitter — consumers can more easily rely on trusted…

Search and Rescue: How to Become Findable and Shareable in Social Media

Search isn’t an isolated experience. The act of looking for information is now fused with validation, which means the socialization of search will unite discovery with context and relationships. It all begins with where we purposely search for relevant content and also where we respond to interesting information that crosses our path. ComScore‘s most recent search engine ranking report offers new insight that will make us rethink how we publish content, increase its findability, and facilitate sharing. In comparing February…

10 Steps for Optimizing the Brand for Social Search

Facebook recently overtook Yahoo as the second most visited site in the United States. And in doing so, Facebook along with other social networks set the stage for a confluence of social and search that fundamentally changes who we, as a society, discover and share information, and in turn, where our attention is directed and driven. Source: Mashable Make no mistake, attention is shifting away from traditional destination sites and instead, it is fixated on personalized attention dashboards that funnel…

Social Media Optimization: SMO is the New SEO – Part 2

Originally published in the Shutterstock newsletter as a two-part series…Part I / Part II To keep things consistent, I didn’t change the headline. However, for the sake of reading this post in context, SMO should be part of an overall SEO strategy (SEO + SMO = Amplified Findability in the traditional and social Web) In the previous post, I discussed the importance of social objects (images, videos, blog posts, comments, status updates, wall posts, etc.) in a Social Media Optimization…

Social Media Optimization: SMO is the New SEO – Part 1

Originally published in the Shutterstock newsletter as a two-part series…Part I To keep things consistent, I didn’t change the headline. However, for the sake of reading this post in context, SMO should be part of an overall SEO strategy (SEO + SMO = Amplified Findability in the traditional and social Web) As a brand, publisher, designer, photographer, artist, or filmmaker, the social web is your new distribution channel as well as your portfolio for intellectual assets. Whether you’re in the…

Market Engagement Optimization (MEO) and Net Trust Score

guest post by Chris Heuer, Creative Catalyst with AdHocnium, Director of iStrategy Labs SF and Founder of Social Media Club Source: Shutterstock The Problem with Marketing (and markets because of it) For over 15 years I have been looking at the world of marketing, advertising and public relations and seeing things a bit differently. I was not alone. Countless others also saw the real need for systemic changes, or dare I say reform, across the board. The fundamental challenge became…

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