Posts Tagged ‘peoplebrowsr’
Super Bowl XLV is now in the history books. 2011 is the year that the Green Bay Packers reclaimed the NFL Championship. And, it is also the year that now holds the record for the most viewed television broadcast of any kind in U.S. history, attracting an audience of over 111 million viewers.
While many watched the game, it is the advertisements that spark conversations online and offline. Going back to Apple’s 1984 commercial directed by Ridley Scott that introduced the Macintosh, the Super Bowl is now as much about football as it is about the ads that support it.
Social media is maturing as are the people embracing its most engaging tools and networks. Perhaps most notably, is the maturation of relationships and how we are expanding our horizons when it comes to connecting to one another. What started as the social graph, the network of people we knew and connected to in social networks, is now spawning new branches that resemble how we interact in real life.
Among the many hats I wear, I’m a design and business adviser to several technology startups. However, in certain circumstances, I take a more prominent role to help develop the products and services that I need in my work. Over the years, I’ve developed a working relationship with PeopleBrowsr and serve as the company’s Chief Data Analyst. Together, we’ve issued several reports and will continue to do that and more.
It’s said that opposites attract. However, in social media, it’s quite the opposite. The idea of privacy and publicity are in fact at odds with one another. And at the heart of the matter, one social network is caught in the crossfire of sharing information and TMI (too much information). The line that separates privacy and openness remains undefined as it continues to shift as individuals learn important life lessons about the benefits and risks of living in public.
This week BP successfully recapped its ruptured oil well in the Gulf of Mexico. Test results are favorable and show that oil and gas are, for the time being, confined. This news inspires cautious optimism in the hearts of residents and spectators alike. Online, however, the social effect continues to flow across social networks and social graphs, echoing anger, hope, and the demand for resolution and prevention from BP and the Obama administration.
As Twitter adoption travels from the left to the right of Rogers’ Diffusion of Innovations Bell Curve, mainstream consumer behavior gathers momentum, manifesting into influential and telling market indicators. This invaluable behavior and sentiment eventually becomes deafening and without actively monitoring and analyzing this movement, we miss opportunities to learn, grow, and help.
We need a prescribed lens into the real-time thoughts, observations, and experiences of real people, unfiltered, to make informed decisions and both lead and evolve along with our markets.
For the last year, I’ve served as a strategic advisor to PeopleBrowsr. While many of you may know PeopleBrowsr as a Web-based client for Twitter and other social networks, the real story is that over the past several months, we’ve quietly built a comprehensive foundation and supporting infrastructure for capturing, organizing, and analyzing data, sentiment, and corresponding activity to reveal the indicators, hotspots, opportunities and trends that define the Twitterverse and ultimately, business. As such, I’ve spent a great deal of time researching activity as it relates to many of the industries that I serve in order to help brands cultivate meaningful relationships while also evolving business services and practices based on actual intelligence.
Disclosure, I’m an adviser to PeopleBrowsr…
In early December, we released a public alpha of PeopleBrowsr, an attention-centered dashboard for managing your online relationships, brand management, and communication in Twitter and across multiple social networks – all from one place.
The public alpha is running incredibly well and thanks to everyone who contributed feedback, ideas, and recommendations, the public beta will be even more incredible.
Over the last several months, I’ve had the distinct pleasure and honor of working with some of the most visionary people online to develop a solution that WE, as social architects, need to stay connected, and also, centered.
I’ve invested a significant portion of time and energy into the support, development, and refinement of an ambitious project led by Jodee Rich. I did so, because I believe that it is one of the most compelling and promising services for uniting our distributed social presence and the relationships that make us stronger – personally and professionally.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.