Posts Tagged ‘persona’

The Social Network: Ecosystem vs. Egosystem

Of all the social networks competing for our online persona and social graph, Twitter is special. The culture and self-governing rules of engagement shaped by the “me” in social media, create a personalized  experience that looks and feels less like a “social” network and instead, creates an empowering information exchange.

Video: Bringing a Brand to Life in Social Media

We’re approaching the last bits in this series of conversations where Chris Beck, founder of 26dottwo (@26dottwo) and I examine the state and future of social media.

In this installment we review the various aspects and formalities of bringing a brand alive, truly alive in social media. Everything begins with establishing the rules of engagement in order to define the boundaries, context, and objectives for conversations. Guidelines such as “don’t be stupid,” “use common sense,” “stay positive,” are not the most useful approach to steering representatives or consumer experiences.

There’s an I in Twitter and a ME in Social Media

As we’ve learned time and time again, there is no “I” in team. Instead of focusing exclusively on “what’s in it for me,” we’re encouraged to contribute to the greater collective of groups in order to accomplish wonderful things – those usually unattainable by any one person.

Of course, this headline is a play on those words, but it also opens the door to an interesting conversation – one that explores a global network of connections weaved from both relations and relationships and bound through action and reaction.

Where the Streets Have Names: Learning from Bono’s Facebook Dilemma


Source

What happens in the real world can usually end up on the Web for all to discover, share, and assess with or without your knowledge.

According to The Mail, even Sir Bono, lead singer of U2, couldn’t escape the global distribution and network effect of Facebook.

The rock star, humanitarian, and family man inadvertently shared a portion of his St. Tropez holiday, courtesy of a 19-year old and her Facebook profile.

Brandweek: Brian Solis on Facebook Becoming a Hub for Personal Brands

Brandweek has run my latest post discussing the role of social networks in framing and portraying your online persona.

Excerpt:

Social networks are becoming the very mechanisms for connecting with people, ideas, brands, news and information. But thinking of social networks as a personal playground will only come back to haunt you and any company you work with in the future.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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