Posts Tagged ‘phonedog’

Married to your business Twitter or Facebook account? Think before you say, I sue

About a year ago, I was asked to testify as an expert witness in a celebrity case where the celebrity in question had Tweeted a negative assessment of a particular service provider. The service provider sued claiming that the said Tweet caused significant damage to their reputation, which ultimately contributed to an unrecoverable loss in overall sales. I turned down the opportunity because in my research, I couldn’t substantiate with confidence that the Tweet caused the amount of stated damages…or anywhere close to it. Naturally, that made my testimony undesirable by the attorneys representing their service provider client. The celebrity eventually lost the case and as a result, paid a hefty sum. This case now serves as precedent for any and all case that will emerge as people seek restitution against potentially damaging status updates.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

FLICKR FEED

  • Please find safety first before posting a selfie on social media. This includes Facebook, Instagram, Twitter, Snapchat, Vine, Tumblr, all all social networks and apps. Your followers and friends won’t mind waiting a few minutes.  And, don’t worry, they wi
  • Bae, y u no stop saying bae? Ain’t this on fleek bruh? #SMH #FML   For those people wondering WTH I’m talking about…I just read a series of articles my 30 and 40 something year old marketing experts teaching me how to talk to teens and Millennials. #AF
  • Branding by Brian Solis
  • Brian Solis Speaking at Startup Marketing in SF…

ARCHIVE