Posts Tagged ‘pitching’
Expert Series: Louis Gray
Successful businesses are always making choices and sacrifices, strategically looking as to how they are going to prioritize their resources, including human capital, budgets, and, of course, time. As the world around them adapts, so too do they need to make changes internally to respond, or to predict where trends are going – and if they guess right, the business could catapult ahead of less-agile competition.
Following the solo media vs. traditional media race that led Twitter into both relevance and irrelevance, the result is that the carefully guarded community and its unique culture are now permanently altered – for better or for worse.
According to estimates sourced by Engadget Editor-in-Chief Ryan Block, Twitter grew by 1.2 million users simply as a result of the “Oprah-effect.”
TechCrunch’s MG Siegler also explored the process for estimating Twitter’s path into the mainstream.
Every now and again a reporter or blogger decides to shake up the PR industry by showcasing how we FAIL, flop, or simply when we do things wrong. Some do so out of anger, others are genuine in their desire to help, while some are simply tired and do so out of spite.
Special thanks to Ann Handley at MarketingProfs for running my latest post on Blogger Relations, “10 Steps to Building a Better Blogger-Relations Program.”
What was originally supposed to be an except from my free ebook, “The Art and Science of Blogger Relations,” I wound up writing something altogether new, based on the same principles that are prevalent throughout the book.
You’ll need a premium account to read it. If you don’t already have one, you can sign up for a free, two-day pass.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
Brian has authored several best-selling books including
What’s the Future of Business (WTF),
The End of Business as Usual.
His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.