Posts Tagged ‘pitching’

The Influencer’s Dilemma: The Battle For Mindshare Amid Media Turmoil

Expert Series: Louis Gray


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Successful businesses are always making choices and sacrifices, strategically looking as to how they are going to prioritize their resources, including human capital, budgets, and, of course, time. As the world around them adapts, so too do they need to make changes internally to respond, or to predict where trends are going – and if they guess right, the business could catapult ahead of less-agile competition.

Twitter Flutters into Mainstream Culture: The New Competition for Attention Starts with You


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Following the solo media vs. traditional media race that led Twitter into both relevance and irrelevance, the result is that the carefully guarded community and its unique culture are now permanently altered – for better or for worse.

According to estimates sourced by Engadget Editor-in-Chief Ryan Block, Twitter grew by 1.2 million users simply as a result of the “Oprah-effect.”

TechCrunch’s MG Siegler also explored the process for estimating Twitter’s path into the mainstream.

In Blogger and Media Relations, You Earn the Relationships You Deserve

Every now and again a reporter or blogger decides to shake up the PR industry by showcasing how we FAIL, flop, or simply when we do things wrong. Some do so out of anger, others are genuine in their desire to help, while some are simply tired and do so out of spite.

10 Steps to Building a Better Blogger-Relations Program

Special thanks to Ann Handley at MarketingProfs for running my latest post on Blogger Relations, “10 Steps to Building a Better Blogger-Relations Program.”

What was originally supposed to be an except from my free ebook, “The Art and Science of Blogger Relations,” I wound up writing something altogether new, based on the same principles that are prevalent throughout the book.

You’ll need a premium account to read it. If you don’t already have one, you can sign up for a free, two-day pass.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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