Posts Tagged ‘pivot’
I’m looking forward to seeing you at next week’s Pivot Conference in New York. We published our formal agenda here. Our friends at doodle.ly though, decided to re-imagine the concept of what an agenda could be by visualizing portions of it as doodles! I hope you love them as much as I do…
Click here to see the original gallery.
More about our speakers here.
Companies at the leading edge of change are recognizing that Social isn’t the catalyst for transformation, it is a shift in human behavior that changes everything. Social and its partner in change, mobile, can’t be limited to particular campaigns or even to specific departments. This revolution impacts employees and customers and all parts of the enterprise. There are no boundaries now; everything is integrated.
In an era when media is largely created and broadcast by the few to the many, social media emerged to facilitate the co-creation of media in addition to creating it. While difficult to trace its origins, the philosophy of social media dates back to the mid-1990s. It wasn’t until the mid 2000s however, that businesses would encounter the idea of a new medium where brand democracy prevailed over brand dictatorship.
Social media changes everything. Marketing, sales, customer service, they’re no longer departments, engagement is now a way of business.
As the impact of social spreads through organizations, questions arise about the role social ultimately plays in customer service and overall customer experiences. For the past three years, good friend Brent Leary and the folks at Social Media Today have produced The Social Customer Engagement Index. It examines how companies are using social tools for customer service and, more importantly, how customers are responding.
The state of the relationship between Twitters and its developer community is nothing short of tumultuous. While there are significant merits on either side of the debate, what’s clear is that the Twitter of yore is no longer on a similar course for what will be the Twitter to come. It’s a sign of maturation and focus. It’s Twitter’s shift from tech startup and media darling to an aspiring new media empire. Ruffling feathers and clipping wings is an unfortunate reality of any business strategy.
In 2007, I wrote an article entitled, “Social Media is About Sociology Not Technology.” It’s a statement that after five years (and counting), I thankfully continue to see shared every day on Twitter. As time passed and experience matured, I amended that statement to now read, “Social media is about social science not technology.”
Why did I change such a powerful statement? I believe that it is not only stronger now, it is also truer.
The following report is brought to you by the Pivot Conference taking place in New York on October 15-16, 2012. You can download a full copy of the report for free by clicking here.
During the planning of the upcoming Pivot Conference, I’ve been asked many questions about what it is, what it isn’t, and why the need for another conference. Most importantly, I’ve been asked more often than not, “What is our story?” I think that’s a great question. So, I took a moment to write the story for the Pivot Conference and while I was sharing it with the team, I thought that I would also share it with you here. Why? First, for those considering the event, it may help answer your questions. Second, as your business continues to explore new media, this story arc could serve as an outline for internal planning and development. Hopefully some of the free research we published will also help you.
To download the full Pivot report, please click here…
We are entering the beginning of the end of the destination web as we have known it. Consumers increasingly spend time in social networks and less in their email inboxes and visiting traditional websites. As such, brands continue to race to social media sites in the hopes of connecting with consumers when their attention is focused on conversations relevant to those brands. Part of the challenge however, is earning the attention of consumers not just once, but also building a relationship with them over time.
Recently, the Pivot Conference team set out to learn more about the state of social advertising and the future ahead by conducting an industry survey of 230 brand managers, executives, and marketing professionals. We will release the full report during the week of July 25th. Not all of the insights we learned will make it into the final report. However, I will share a few interesting findings as they come up starting with this one…
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.