Recently, we discussed the evolution of Twitter and also FriendFeed as they mature into fully interactive conversation ecosystems.
In social media, you’ll most often hear references to the proverbial “conversation” that fuels the dynamic, two-way Web and earns those individuals and brands that invest in it wisely, increased social capital and authority.
Facebook issued a significant announcement that may solidify its platform as the primary dashboard for sharing, responding, and listening to those who comprise your social graph, regardless of network.
I recently discussed the viability of Twitter evolving beyond a micro community into a standardized platform for macro conversations. It’s certainly the path Facebook is traversing. And, both are making significant progress in the race to syndicate and aggregate the discussions that are important to us within our respective social networks.
There is another emerging platform worth discussing as it is quietly growing into an alternative solution to the disparate communities that are pervasive throughout the social web.
Is 2009 the year you finally dive into the world wide web of blogging? Or, is it the year you switch blogging platforms or services? It is for me. In fact, I’m exploring the near-term migration of PR 2.0 from Blogger to WordPress (both self-hosted).
Make no mistake, even with the popularity of micro communities such as Twitter, aggregated streams/lifestreams such as Strands and FriendFeed, and tumblelogs (Tumblr), blogging is still one of the most effective and visible stages to spotlight your expertise, thoughts, advice, opinions, and insight (for you and your company.) It fuels discovery and it conveys adeptness and reinforces participation.
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.
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