Posts Tagged ‘podcast’

Social Media is Transforming Marketing and Public Relations

I had the pleasure of recording a podcast with Jennifer Jones for PodTech‘s award winning Marketing Voices show – one of my favorite podcasts out there. Jennifer is a class act and is one of the leading examples of how industry veterans can migrate and excel in the world of new PR.

We discussed my recent paper, “The Future of Marketing: How to Integrate Social Media into Marketing” and how to help PR professionals embrace the shifts in taking place in the industry.

PRWeek Responds to 3.0 Fallout

In an impressive move, PRWeek EIC, Julia Hood, responded to the blogstorm of negative coverage about the magazine’s edict that PR was entering the 3.0 era.

My original article is here.

Instead of directly addressing the arguments and points of contention circulating in the blogosphere, Julia explained the rationale behind the 3.0 moniker, “Sometimes editors fall so in love with their ideas, they neglect to properly explain them. Judging by some of the blog posts about our ‘Public Relations 3.0′ agency business report cover line, that seems to be the case here.”

PRWeek Claims Industry Enters Age of PR 3.0 – They Couldn’t be More Wrong

PRWeek

Almost within 24 hours of going on record stating that we will (should) not see anyone referring to PR 3.0 anytime soon, PRWeek runs an article about how the industry is entering a new age: PR 3.0. Hat tip to Constantin Basturea.

Excerpt from my post, “And let me point out, that there will not be a 3.0 or any other rev numbers, unless there is another tremendous evolution, fusion, or breakthrough in the practice, science, and art of communications.”

New Media Meets Old Media – Blogger & Podcaster Magazine Debuts

In an interesting twist of media, bloggers and podcasters now have something to read when wifi or EVDO is unavailable.

Blogger & Podcaster is the first monthly business print and online magazine written “exclusively for serious bloggers and podcasters.”

The premier issue features Robert Scoble discussing his foray into video podcasting.

Read the first issue online here. The format is very rich and unique. I actually read through the issue, cover to cover.

Countdown to PodCamp West

Have plans this weekend? Now you do.

PodCamp West is a must-attend (oh and free) event this weekend that will cover all things related to podcasting and video blogging. Whether you’re a beginner, curious or an advanced practitioner, PodCamp West is designed to help everyone, at every level, share and learn.

It’s a two-day event, starting at 12 and running until 6.

Oh, but wait, I almost forgot, there are also two parties hosted by Vic Podcaster and the PodCamp West team.

New Media Release NMRCast #6

I joined Chris Heuer and Shel Holtz for the latest edition of the NMRCast (New Media Release) for Shel’s award-winning For Immediate Release (FIR) podcast.

NMRCast #6 - Business Wire Joins the Group is available online here.

Content summary: Just a brief update about the status of the working group, Chris’s efforts to attend the XPRL working group meeting in London, and Business Wire’s involvement.

Participants: Chris Heuer, Brian Solis, Shel Holtz.

NMRCast #5 – On Air with "For Immediate Release" Regarding New Press Release Template


Last week I joined Chris Heuer, Shel Holtz, and Tom Foremeski for the latest edition of the NMR (New Media Release) for Shel Holtz’s popular For Immediate Release (FIR) podcast.

The NMRCast #5: “The Content Episode,” is available online here.

In This Edition:
New Media Release wiki
Free Josh Wolf wiki
XPRL working group website
Google Groups mailing list for New Media Release discussion (please join!)

NMRCast #4 – On Air with "For Immediate Release" Regarding New Press Release Template

Last week at Search Engine Strategies conference, I joined Chris Heuer for the next edition of the NMR cast for Shel Holtz’s popular For Immediate Release (FIR) podcast. This is an ongoing series regarding the New Media Release (NMR) lead by Chris Heuer of BrainJams and Tom Foremski of Silicon Valley Watcher.

The NMRCast #4: Press releases SEO & role of XML schemas, is available online here.

On Air with "For Immediate Release" Regarding New Press Release Template

On Monday, I joined Shel Holtz on his popular For Immediate Release (FIR) podcast for his ongoing series regarding the New Media Release (NMR) lead by Chris Heuer of BrainJams and Tom Foremski of Silicon Valley Watcher (one of the most influential blogs in the U.S.). The podcast is available online at http://forimmediaterelease.biz/index.php/weblog/C5/

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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