Influence is the subject of some of important conversations lately. Each time we surface questions, answers and new thinking that starts to reshape the landscape for how businesses view, define, and embrace influence.
The socialization has democratized content and equalized influence. As such, we are at the inception of an an era when everyday people are presented with an opportunity to earn authority, trust, and leadership based on their actions and words.
Jeremiah Owyang, Chris Heuer, Louis Gray, Guy Kawasaki, and Jesse Stay (founder of SocialToo) and I hosted the second annual Twitter Bowl 2009 during the big game – additional history here.
Jesse Stay worked tirelessly to help us create a scalable and efficient system on SocialToo to track and share votes on Twitter. Thank you Jesse.
Now let’s take a look at the play-by-play and the final score in this year’s Twitter Bowl 2009.
Note: to bypass the background story and skip straight to the instructions for Twitter Bowl, click here.
In 2008, Jeremiah Owyang had a great idea to extend the conversation about Super Bowl ads from my living onto Twitter. Chris Heuer, Stephanie Agresta, Darryl Siry, Ben Metcalfe, Eric Gonzales, and I quickly supported the idea and set up a series of Twitter stations to kick things off. Josh Bernoff of Forrester analyzed 2,500 tweets and organized the results into an impressive ratings summary. That was the beginning of #superbowlads on Twitter.