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Tag: pr 2.0

Web 2point2 – The Interviews

Recently, we attended Web 2point2, an ‘unconference’ driven by participants and based on conversations, not powerpoints. The people who attended the event are the influentials in the Blogosphere and Web 2.0 movement – the folks in the trenches doing the real work, starting up new companies and sharing their understanding of what they learn. In short, the crowd will be largely made up of peers and contemporaries in the resurgence of the Web. Alison McNeill and I were on site…

The Sky is Falling 2.0

Photo Credit: Gary Shaw I lamented over whether or not to write this post, but felt that it was absolutely necessary in order to stop any potential widespread panic after Dave Winer’s post that semi predicts the end of Bubble 2.0. According to Winer, “In the late 90s, we knew the end would come, and we knew what the end would look like — a stock market crash of the dotcom sector. So, if Web 2.0 is a bubble, and…

Are We Ready for Web 3.0?

www.3.0 Living in Silicon Valley has been an intoxicating and suffocating experience all wrapped up into a lavish party with gourmet food and cocktails poured through a block of chiseled ice. Everyday I live, breath, sleep everything two dot oh, and what started as a way of making the web more dynamic and interactive, is now one big pool of punch where programmers, marketers, and startup founders are the new rock stars and everyone wants to jump in to take…

Let’s STIRR Things Up A Bit – Web 2.0 Event Soars to New Heights, Part I

STIRR has set the bar pretty high, and it has earned its place as the reigning champ for monthly tech/Web 2.0 business events. Note, that I will stop using words such as “mixer” and “networking event” because they cast a horrible misconception on what STIRR is really all about. The secret of STIRR’s success is that its founders, Sanford Barr, Sean Ness, and Dan Arkind carefully screen their invite only (and wait list application) lists in order to fill the…

Let’s STIRR Things Up A Bit – Web 2.0 Event Soars to New Heights, Part II

Part I of the STIRR 1.8 series featured the written wrapup report. Part II is our video report, complete with interviews. Alison McNeill was on hand to capture the excitement. Footage includes: Frucall Kongregate Krugle Liftopia Mycroft now Inchorus Swapthing Techdirt Video One – Rafe Needleman, Kongregate, Krugle Video Two – Liftopia, InChorus, Swapthing, TechDirt (note: turn your volume up) Congrats to Sanford Barr, Sean Ness, and Dan Arkind on the best STIRR yet. * The video project has been…

Google Tops $500 Per Share

Search leader, and start-up gobbler, Google (NASDAQ: GOOG) surpassed the $500 mark for the first time today. This is a significant milestone which only took a little over two years to achieve – making its initial public offering of $85 per share seem like a bargain today. And, if you think about it, it really has been a meteoric rise for the pair of Stanford University graduate students, Larry Page and Sergey Brin, to go from a garage to a…

The Social Bookmarking Faceoff and its Effects on PR

Hats off to Paul over at StarkedSF for this tip. An interesting story ran over at Read / Write Web discussing the market of social bookmarking as well as comparing several leaders in the space – although it doesn’t seem to include RawSugar and FURL , among others. I’ve recently held discussions with Todd Defren , Shel Holtz , Chris Heuer, and Tom Foremski regarding social bookmarking, individually, as well as on the NMR “New Media Release” Cast, and how…

Social Media Club Forms Working Group to Develop New Standard for Press Release

On the heels of its official launch, Social Media Club (SMC) formed the Media Release Working Group to begin development of the hRelease , a new standard for modernizing the traditional press release for a Web-centric world. The Media Release Working Group will work closely with the Microformats community, while evaluating other technologies such as XPRL, XBRL, and NewsML to establish a standard way of organizing, tagging, distributing, and sharing ‘official’ organizational communications among blogs and other online communities. The…

Reaching the Blogosphere Part Three – Finding Bloggers in Your Market

Part three in a series written to help up-and-coming PR professionals (and those verterans who are wondering when the hell blogs became part of the PR mix) is now live on Forward Moving . “Blogger relations is a necessary addition to a PR program because citizen journalists, enthusiast bloggers, and accredited journalists with blogs, within a given community/market, can strongly influence consumer behavior. ” Forward’s mission: To provide a comprehensive, ever-evolving, online springboard for students and young professionals in PR….

Auburn University’s Robert French Develops New Process for Social Media Press Releases

I just posted a short article recognizing Robert French’s new process through which students may practice creating versions of Todd Defren’s social media press release template. Read about it at Social Media Club. Tags: smpr, Social Media, social media optimization, Socialmediaclub, smo, new media, newpr, nmr, press release, pr, pr 2.0, PR2.0, press release,

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