Posts Tagged ‘pr 2.0’
I joined Chris Heuer, Tom Foremski, and Shel Holtz for the latest edition of the NMRCast (New Media Release) for Shel’s award-winning For Immediate Release (FIR) podcast. This was a interesting and informative episode that not only discussed the future of the NMR but also current examples by Todd Defren, Shel Holtz, and my agency, FutureWorks, as well as Todd‘s recent post regarding Top 5 Principles of Social Media News Releases.
NMRCast #7 - “Real-world implementations” is available online here.
Yesterday, Todd Defren ran a short, but sweet, post to help PR pros “stop and think” in order to develop more successful SMPRs .
- Democratize “Access”
- Ensure “Accuracy”
- Embrace “Context”
- Build “Community”
- Be “Findable”
I also added an idea or two, and in my discussion with Tom Foremski , the list is far from complete, but it is off to a great start…so stay tuned for updates.
- Write “intelligently”
- “Eliminate” hyperbole
I joined Chris Heuer and Shel Holtz for the latest edition of the NMRCast (New Media Release) for Shel’s award-winning For Immediate Release (FIR) podcast.
NMRCast #6 - Business Wire Joins the Group is available online here.
Content summary: Just a brief update about the status of the working group, Chris’s efforts to attend the XPRL working group meeting in London, and Business Wire’s involvement.
Participants: Chris Heuer, Brian Solis, Shel Holtz.
My article…Part 2 of who-knows-how-many in a series to help up-and-coming PR professionals (and those verterans who are wondering when the hell blogs became part of the PR mix) just ran on Forward Moving.
“Blogger relations is an important addition to a PR program because enthusiast bloggers within a given community/market can strongly influence consumer behavior. According to Technorati, it is tracking more than 51.5 million blogs, of which, many are speaking to and advising your customers on their next move.”
This is a hilarious and painfully accurate parody of the unique world of Web 2.0 logos…although we’re missing lime green here. The Web 2.0 Logo Creatr by Alex P. has created a small frenzy on the web and managed to climb to # 15 on the latest BlogPulse analysis report.
Last week I joined Chris Heuer, Shel Holtz, and Tom Foremeski for the latest edition of the NMR (New Media Release) for Shel Holtz’s popular For Immediate Release (FIR) podcast.
The NMRCast #5: “The Content Episode,” is available online here.
In This Edition:
New Media Release wiki
Free Josh Wolf wiki
XPRL working group website
Google Groups mailing list for New Media Release discussion (please join!)
Social media is becoming pervasive and more importantly, extremely influential among the people buying products and solutions.
According to a recent survey, and all the rage at the recent Search Engine Strategies conference in San Jose, Outsell, a marketing research firm, recently interviewed 7,000 professionals in corporations, government, healthcare, and academia to find out:
o How much time they spend searching and reading info for their job: 12 hours per week.
o Where they search and read that info
Last week at Search Engine Strategies conference, I joined Chris Heuer for the next edition of the NMR cast for Shel Holtz’s popular For Immediate Release (FIR) podcast. This is an ongoing series regarding the New Media Release (NMR) lead by Chris Heuer of BrainJams and Tom Foremski of Silicon Valley Watcher.
The NMRCast #4: Press releases SEO & role of XML schemas, is available online here.
If you were around Silicon Valley during the 90s, then I’m sure the current Web2.0 frenzy seems familiar. If you’re fresh out of college, or if you’re a recent transplant, welcome to Bubble 2.0.
Not that this bubble is going to burst with the same “pop” as 1.0, but it does share all too familiar nuances of hype and misdirection. There are even calls to ditch 2.0 for 3.0 already.
I attended the Silicon Valley NewTech meetup this week at the new DLA Piper Rudnick Gray Gary offices in “East” Palo Alto.
Part of the new batch of technology networking events, SVNT spotlights new and and cool tech and Web 2.0 companies for an audience comprised of programmers, VCs, engineers, CxOs, VPs, and marketing professionals.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.