Posts Tagged ‘pr 2.0’
Blogging has grown to become a great “disruptor” for PR. For those who are unfamiliar with the clout many blogs carry today, it has substantially grown from random musings, personal experiences, and op eds to full blown reporting across every category you could imagine. Some have even become rock stars in their own right, with PR associates tripping over themselves trying to get their attention. Please jump to Forward for the rest of the article.
Please vote at NewPR!
On Monday, I joined Shel Holtz on his popular For Immediate Release (FIR) podcast for his ongoing series regarding the New Media Release (NMR) lead by Chris Heuer of BrainJams and Tom Foremski of Silicon Valley Watcher (one of the most influential blogs in the U.S.). The podcast is available online at http://forimmediaterelease.biz/index.php/weblog/C5/
Last week’s Stirr event was definitely an indication that Silicon Valley is ready to socialize and network again. Yes, I know…before you start attributing everything to the hype of Web 2.0 and offer your premonitions of dotbomb 2.0, please read between the lines of the following wrap-up.
The truth is that a group of energetic and optimistic folks decided to help reconnect Silicon Valley and generate the impression that we are all ambassadors for the next chapter in technology innovation:
Suddenly you find yourself quickly rising through the corporate ranks, marcom coordinator, marcom manager, director of marketing, VP of Marketing!
Ahhhhhh, the sweet life.
One sec, don’t forget the rise to stardom takes more than the ability to kick ass in any one segment of marketing. As you grow, so should your horizons, experiences, talents, capabilities, and expertise. Whichever discipline launched your rise to fame, as you clime the ladder of corporate success, your comfort zone will expand until you can excel outside of it.
In February, Guy Kawasaki wrote an extensive article that was in essence, a strategy guide to strengthen the bridge and enhance the likeliness for PR and communications professionals to reach influential bloggers. Yes, I know, February…that was a lifetime ago in Silicon Valley. But, I think this article will only gain greater relevance as time goes on and is more important today than it was just several months ago.
Congratulations class of 2006!
It’s June and you have the golden key to success – your degree in PR, Communications, or Marketing. Now you’re ready to take on the world and land that high-paying gig running marketing initiatives for the best companies on the market. However, as you’ll quickly learn (literally), there’s a tremendous chasm between learned arts and practiced arts. And for the most part, it will seem as if you have to relearn everything in order to advance your career, starting at the bottom and working your way up.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.