Posts Tagged ‘pr 2.0’

The Future of the Embargo

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In media and blogger relations, PR typically wields two powerful tools to help boost the effectiveness of pitching and potential placement of news: the embargo and the exclusive.

PRNews Recognizes PR 2.0 with Nomination for 2009 Blog of the Year

Each year, PRNews hosts an awards gala where they salute the winners and honorable mentions of the PR People Awards, the Hall of Fame Inductees & PR News 15-to-Watch.

I am honored to be nominated in the PR Blogger of the Year category along with Tim Haran of Usana Health Sciences and David Westcott of APCO Worldwide. I’d also like to take this opportunity to spotlight all of the nominees across all categories for the PRNews PR People 2009 awards.

Using Twitter to Connect PR Students, Educators, and Professionals

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I recently participated in #PRStudChat, a recurring discussion between PR experts and those looking to learn on Twitter.

I found it enthralling.

The interactive forum was created by Deirdre Breakenridge, my co-author for Putting the Public Back in Public Relations, and Valerie Simon in response to an ongoing series of questions they received from students seeking advice or insight into how PR was changing in the face of the “now” or real-time Web. In one such interview, PRSSA member and student Angela Hernandez, @AngelaHernandez, posed a simple, but poignant career question, “Is PR Right for Me?”

Is your PR firm ready for digital marketing? Use these 10 questions to assess their SEO and social media readiness

Guest post by Lee Odden: Follow him on Twitter | Read his blog

6 Questions to Assess Your PR Vendor’s SEO/Social Media Readiness

Recently Jason Falls made an insightful comment on his blog about PR professionals being “social media ready”. In that post, he cited the need for specific social media marketing skills to be assessed for companies evaluating the effectiveness of their PR efforts.

A Week in PRWeek

PRWeek published two articles this week that I wanted to share with you…

First, I am proud and humbled to have been named among 39 other incredible PR and communications thought leaders and practitioners in the 2009 PRWeek edition of the annual 40 Under 40 list.  For the record thought, they added another year to my age before its time… ;)

Second, Eric Chandler published a great review on PRWeek of my new book with Deirdre Breakenridge, “Putting the Public Back in Public Relations.”

The Influencer’s Dilemma: The Battle For Mindshare Amid Media Turmoil

Expert Series: Louis Gray


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Successful businesses are always making choices and sacrifices, strategically looking as to how they are going to prioritize their resources, including human capital, budgets, and, of course, time. As the world around them adapts, so too do they need to make changes internally to respond, or to predict where trends are going – and if they guess right, the business could catapult ahead of less-agile competition.

Social Media is Rife with Experts but Starved of Authorities

Perhaps Lewis Carroll was peering into the looking glass when he wrote “Through the Looking Glass and What Alice Found There.” In it, we were introduced to Tweetle Dum and Tweetle Dee, a curious duo that always shared a fruitful, entertaining, and complementary conversational exchange even though they always agreed to battle each other.

Some suggest that the significance of Alice’s encounter with the twins explores how curiosity leads to the unknown and therefore, may not be worthy of pursuit.

A Soliloquy: The Language of Social Media


© Tyler E Nixon (This is a striking photograph)

While I was traveling in NY for InternetWeek and DC for the Vocus conference recently, Mark Olson sent a note inviting my thoughts on a post he was authoring on the subject of authenticity versus authority. I immediately replied, “I’m in.”

This is a subject that is garnering much of my attention and contemplation as they are among the key words that orbit the social media marketing universe and are in danger of spinning off course and into a black hole of obscurity.

How Tweet It Is: @DellOutlet Banks $2 Million on Twitter

Good friend Richard Binhammer of Dell (@richardatdell) reached out to let me know that the company is releasing the latest financial figures for its @DellOutlet account on Twitter tonight.

Last December, the company generated over $1 million in revenue through @delloutlet by posting special offers and also nurturing customer relationships on Twitter. Today Dell reported over $2 million in sales through its popular @delloutlet presence.  @delloutlet currently boasts close to 625,000 followers seeking exclusive deals available only on the micro community.

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The State of PR, Marketing, and Communications: You are the Future

This post is long. If you prefer a Word or PDF version, please click here to download. Please take your time…Read it. Breathe it in. Live the change you wish to see.

If you have not yet done so, please buy this book, it will only help you…”Putting the Public Back in Public Relations.”


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Modern Public Relations was born in the early 1900s, although history traces the its roots and origins of practice back to the 17th century. Two years ago, the press release celebrated its 100-year anniversary.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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