Posts Tagged ‘pr 2.0’
A few weeks ago, I alluded to a new Twitter application that would eventually debut to help qualify the people who follow you on Twitter.
Good friend and developer extraordinaire Christopher Peri and I proudly introduce FriendFilter in Beta. I’ve collaborated with Peri in the past to develop @microPR (along with Stowe Boyd), MicroJobs, and other apps soon to be released. His vision and technical prowess are ahead of many and I’m lucky to know him.
In a conversation recently with good friend Jeremiah Owyang, he encouraged and motivated me to finally publish this post…
Over the last decade, Social Media has slowly evolved not only as a new content publishing, sharing, and discovery medium, but more importantly as a peer-to-peer looking glass into the real world conversations that affect the perception, engagement, and overall direction of the brands we represent.
Socialized media didn’t invent “conversations,” it simply organized and amplified them.
Bradley C. Bower for The New York Times
Frank Eliason, digital care manager at Comcast
There’s certainly no shortage of discussions in the blogosphere that examine and spotlight companies that are listening to brand-related conversations across the Social Web to improve customer service, retention, and loyalty. But, when the New York Times decides to profile the emerging and critically important trend of two-way dialog between company representatives and stakeholders, we actually begin the process of crossing the chasm into the mainstream.
Sprout is a new, very cool service that lets everyday people create portable widgets for embedding on Web sites, blogs, and in social networks.
I was originally introduced to the service at DEMO08 in January and was immediately blown away.
We live in the widget economy and people today are empowered and compelled to lift and place encapsulated content and experiences from one place to another, however and whenever they’d like. With SproutBuilder, you can now build your own custom, portable and embeddable widgets featuring the Web content, links, gadgets, and capabilities you desire as simply as designing a flyer in Word.
Francois Ramaget of Aspect Consulting translated The Essential Guide to Social Media into French and has made it available as a free download here. Thank you Francois!
The Essential Guide to Social Media is a “quick start” overview of how to listen and participate in social media and new media marketing.
Last year, Yuri Aksyonov translated The Social Media Manifesto into Russian. You can find it here.
You’ve heard of Intel Inside, the now legendary marketing program that intelligently convinced consumers to make purchasing decisions based on the chip that powered their PCs. Now, I’m proud to introduce the new Intel Insiders program, a new initiative that extends the company’s genuine intention of reaching and engaging with people, while freely trusting the brand’s future to the very people who can and will shape it.
It’s not just about what you want me to think, it’s about what I hear and in turn, share with others.
You can help shape my perception and perhaps, even influence it, but my perception is defined by my experiences, thoughts, beliefs, predispositions, and personal agenda.
Tell me again why I should listen to you?
Connect with me on Twitter, Jaiku, LinkedIn, Pownce, Plaxo, FriendFeed, or Facebook.
Dear Brain solis, (Yes, notice the typo. I’m a smart guy, but I haven’t flirted with changing my name yet.)
XXXX provides holistic and synergistic blend of traditional online marketing and emerging social media based buzz marketing (wait, is that one sentence? And, is this a new category, Emerging Social Media Based Buzz Marketing?!), to help its clients derive maximum value from their marketing dollars.
For the past year 18 months, I’ve been part of the Social Media Collective, a group of forward-thinkers sharing their thoughts, ideas, vision and observations on the rapidly evolving New Media and Social Media landscapes. The community is simply called, SocialMediaToday and it’s a tremendous resource for veterans and emerging professionals alike.
Co-Founders Jerry Bowles of Enterprise Web 2.0 and Robin Fray Carey of Carey Publishing Group have done a wonderful job of aggregating great voices into one action-packed place for everyone to share and learn together.
Whether you like it or not, the headline is true…
Looks like I wasn’t the only one to receive an interesting email from BusinessWire, ReadWriteWeb already ran a story about it.
BusinessWire is a press release wire service that, among other things, is one of the largest players in the industry for distributing news and content between PR and journalists, analysts, bloggers, investors, and other wire subscribers.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.