Posts Tagged ‘pr 2.0’
I was alerted earlier by good friend Todd Defren, that I have been included in the Alltop index of top sites on the Web.
Wow, thank you! I don’t know what to say. It’s a pretty incredible group of voices and I’m more than flattered to be included.
So, allow me to officially introduce Guy Kawasaki‘s latest startup, Alltop.
Guy at last year’s Gnomedex
I guess I must have been running a bit too fast lately, because I missed the fact that “The Social Media Manifesto, The Future of Corporate Communications,” made the finals for THE SEMMYS. Had I known, I would have asked for your help during the voting process
THE SEMMYS tracks and ranks the year’s best posts in search engine marketing. Quite honestly, I was happy to be included in the finals. The manifesto finished as a runner up to “The Social Media Manual: Read Before You Play,” by Muhammad Saleem, Search Engine Land.
Social Media Starter Pack
Chris Brogan is one of the most social media aware person I know. He doesn’t just theorize, he’s engaged. Learn from him.
What Makes a Social Media “Expert”?
Justin Kownacki ponders what makes a Social Media expert.
Project da vinci
Andy Lark announced Project da Vinci which has at it’s core the selection of WPP to create a global marketing agency for Dell.
Facebook Not Understanding Opt-In is Like Universal Missing Digital Music
Ladies and gentlemen of the jury, you have been presented a case as to whether or not the Social Media Release is nothing more than a Meatball Sundae – a term created by Seth Godin to visualize the mixing of two great ideas into something not so tasty.
It’s cute to say the least, but unfortunately, cute doesn’t cut it.
Greg Jarboe, the prosecutor in this case, is someone whose work in SEO PR has helped evolve Public Relations into the Internet era, and we applaud his efforts.
I participated in the PR Do’s and Don’t's session at Blogworld Expo in Las Vegas. I have to say that this was one of the smartest panels I’ve had the opportnity to join in a while. Everyone just got it!
Facebook isn’t the only online aggregator that contributes, defines, and showcases your online brand. Everything we produce and share is online and readily discoverable, not just by friends and family, but business associates, customers, prospects, clients, etc.
You’d be surprised what people see, remember and in turn, share with others.
Stowe Boyd recently captured a unique observation in his short post, “With Apologies to Henry Davied Thoreau,” where he warned, “Beware of any undertaking that requires editing your Twitter stream.”
Facebook Blog: Public Search Listings on Facebook – I’m working on a post about this which further examines why Facebook is the online hub for your personal brand. In the meantime, here’s the first post.
Search Engine Guide: Why You Should Embrace the New Social Media News Release- A good overview on the Social Media Release. Read here for everything you wanted to know about SMRs.
Now is Gone: Facebook Marketing Primer
I’ve been following Chris Messina‘s and Stowe Boyd’s discussion on creating pseudo channels for Twitter. I find this extremely interesting because the volume of users and tweets are well beyond overwhelming it it makes it difficult to track, discover, and participate in relevant and interesting conversations.
Messina and Boyd aren’t talking about groups as we know them in other social networks per se, but more along the lines of parsing information to specific assemblies of people around a common topic. This is sort of along he same track as Channels on Jaiku, but more of a user-driven magnifying glass into conversations specific to communities.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.