Posts Tagged ‘pr’

Don’t Try to Control the Conversation



John Bell recently explored the
topic, “Who ‘owns’ conversational marketing? PR, Advertising or The People” over at Strumpette – The Naked Journal of the PR Biz.

I also recently covered the subject in my post, “Community, Conversational and Comment Marketing, Will the Real CM Please Stand-up.”

Here’s my take. Nobody owns the conversation (except for the people), and therefore we should not even try to dictate its direction. It is possible to subtly influence it by providing information and discussion points that help people see things in a different light.


But, in this case, it’s easier to ask who shouldn’t contribute in Social Media because the majority people in PR and Advertising are clueless about how to engage without coming across as marketing.

Social Media Takes Center Stage – Advanced PR Forum in Los Angeles

Bulldog Advanced PR 3/2/07 - Artistic
Bulldog Reporter, Advanced PR Forum, Olympic Collection, Los Angeles

It’s amazing how much difference a few months makes.

This past Friday in Los Angeles, I participated in a panel discussing the “Brave New World of Social Media,” along with Jen McClure of the Society of New Communications Research and Eric Schwartzman of iPressroom.

USAToday.com Socializes News

USAToday.com took a step in “a” direction in the hopes of paving the way for traditional media to follow. But a closed network may not have been far enough…

Are they too early? No! Are they too late? No way! Could they do more? Yes…absolutely.

But, at this point, this is a promising glimpse of how all news will enable viewers to interact with reporters as well as other readers and peers inside USAToday.com.

PR 2.0 Is Not Web 2.0

PR2.0

PR chick

It’s fascinating to see how the “PR 2.0″ manifesto has spread through a natural and intelligent set of influencers over the last 10 years, without attracting “opportunistic” PR professionals to jump on the bandwagon – until now.

Now with Web 2.0 starting to crossover into the mainstream, PR 2.0 (and everything 2.0) has become the golden ticket for misguided marketing professionals.

Just a side point though, how many people can accurately define Web 2.0 anyway? Answer, not many.

Advanced PR Technology in Practice – Speaking this Friday in Los Angeles

Speaking at the Bulldog Reporter Conference in L.A.

This Friday, March 2nd, I’m speaking at the Bulldog Reporter conference – Advanced PR Technology in Practice, a day-long event discussing how to transform the state of the art into increased visibility, greater ROI and crisis solutions.

The event will be held in Los Angeles at The Olympic Collection.

I participated in the event when it was in San Francisco last November. I was invited to speak on Social Media, its present and its future, but I was surprised at just how few of the attendees were familiar with the fundamental building blocks including tags, networks, crowd sourcing, RSS, etc.

Office 2.0OLS – Under The Radar: Why Office 2.0 Matters

Under the Radar
Dealmaker Media

I’ve been invited to blog the “Under The Radar: Why Office 2.0 Matters” event on March 23rd.

The event, produced by Dealmaker Media, showcases 32 emerging office 2.0 applications that are changing office workflow and disrupting traditional technology, impacting everything from organization, collaboration, tracking, and publishing to communicating, personalizing, and syncing.

It will focus on the future of the office 2.0 landscape and its challenges and opportunities within SMB and enterprise adoption and the monetization of services.

Brian Solis on Valleywag

Valleywag Logo

It’s a toss up. Coverage on Valleywag can be either extremely beneficial or detrimental to one’s business and/or reputation.

I’ve had the good fortune of making the cut on a couple of really great posts by Megan McCarthy recently, so I am thankful just to be included!

First, there was Wag’s coverage from the CommunityNext Event, which I also talked about over at bub.blicio.us.

The latest was their party report from SFBeta.

Doc Searls and Robert Scoble on What’s Wrong with Social Media

I recently ran a post that encapsulated the most current memes on Social Media – what it is, isn’t, and what it should be.

I also made a case for why Social Media should be classified as “Social Media.”

Social media, in principle, is important, as it relates to the democratization of news and information. It represents all of the channels that we the people use to read, write, create, and share information with each other, including blogs, tagging, socialized networks, RSS, communities, podcasts, vlogs, etc.

What’s Wrong with Social Media?

Social Media, Many-to-Many

Over the last few days, there have been several discussions around Social Media and social media tools, with discussions ranging from its definition and intent, to its manipulation by marketers and whether it needs to be reclassified as something else.

Thanks to Ryan Clark Holiday for His Post on The Future of PR

Thank you to Ryan Clark Holiday for his post yesterday discussing the future of pr.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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