Posts Tagged ‘pr’

Is your PR firm ready for digital marketing? Use these 10 questions to assess their SEO and social media readiness

Guest post by Lee Odden: Follow him on Twitter | Read his blog

6 Questions to Assess Your PR Vendor’s SEO/Social Media Readiness

Recently Jason Falls made an insightful comment on his blog about PR professionals being “social media ready”. In that post, he cited the need for specific social media marketing skills to be assessed for companies evaluating the effectiveness of their PR efforts.

Updates: Putting the Public Back in Public Relations

Deirdre Breakenridge and I are both proud and humbled by two recent landmarks for our book, “Putting the Public Back in Public Relations” and we owe the thanks to you.

1. The rights to translate and publish the book in Japan were solidified last week.

2. The book is currently in its second printing.

We’re looking forward to the book reaching as many as countries as possible as its message and benefits are indeed global.

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Why Authenticity Matters

Guest post by Jeremy Toeman: Follow him on Twitter | Read his blog


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There’s a blog post on MobileCrunch regarding a PR firm having their employees/interns put up fake product reviews on behalf of their clients. For the younger folk in the industry, let me make sure it’s clear that these techniques are nothing new. The difference is in today’s world the risks associated with such a move are so much higher, as you are more likely to get caught. For us to simply say “duh, don’t do it” just isn’t enough. The massive shift into self-publishing platforms (aka “the era of social media” – yawn) has radically enabled individuals to expose virtually every “truth” that’s out there.

The State and Future of Communications: An Interview with Kara Swisher

This week, I was invited to speak at the Girls in Tech event in San Francisco as part of its evening discussing and exploring the nuances and opportunities defining and fueling Journalism 2.0.  I’ve supported GIT founder Adriana Gascoigne since the beginning and will always help the chapters that now exist around the world. It’s an important organization.

The evening was hosted at the San Francisco HQ of MySpace in the city’s South Beach district, which prior to their arrival, served as the early offices for the Social Media Club as it was forming.

Evolving the Herd Mentality: Wall Street Journal Bans Embargoes


Credit: Nick Brandt, Available for sale here

According to Rafat Ali, The Wall Street Journal today amended its editorial policy to no longer participate in embargoed news herds and will only consider exclusives from this point on. In March, The WSJ introduced a new plan to grade journalists based on the stories they break for the newswires.

Are You Talking to Me?

I’ve been spending a fair amount of time touring the world in support of my ideas and thoughts on the direction of new PR, branding, service, and marketing communications.  My reward and inspiration to continue is sourced from each person I meet and the experiences and challenges they share. I’ve learned that our greatest hindrance to evolve is not our unwillingness to do so, our indoctrination in new media and communications is truly obstructed by the executives to whom we report and serve.

A Week in PRWeek

PRWeek published two articles this week that I wanted to share with you…

First, I am proud and humbled to have been named among 39 other incredible PR and communications thought leaders and practitioners in the 2009 PRWeek edition of the annual 40 Under 40 list.  For the record thought, they added another year to my age before its time… ;)

Second, Eric Chandler published a great review on PRWeek of my new book with Deirdre Breakenridge, “Putting the Public Back in Public Relations.”

I’m Not Talking to You


Credit: Natalie Dee

Social Media continues to fascinate me.

If you stop and think about it for a moment, we’re presented with something special…something almost too simple to appreciate.

Essentially, we have been given a gift – a looking glass into the thoughts, opinions,  feedback, and dialogue that represents a snapshot of market sentiment and behavior.

So, what do we do with this gift?

The Influencer’s Dilemma: The Battle For Mindshare Amid Media Turmoil

Expert Series: Louis Gray


Source

Successful businesses are always making choices and sacrifices, strategically looking as to how they are going to prioritize their resources, including human capital, budgets, and, of course, time. As the world around them adapts, so too do they need to make changes internally to respond, or to predict where trends are going – and if they guess right, the business could catapult ahead of less-agile competition.

Identifying and Connecting with Influencers


Source: Shutterstock

I recently was invited to keynote the Ragan New PR and Social Media conference in Chicago where I met some truly amazing people doing some truly incredible things in the world of enriched communications.

Following my presentation, I was asked to share my thoughts for identifying influencers and also the associated methodologies and strategies that serve as the governance for meaningful communications also known as the rules of engagement.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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