This week, I was invited to speak at the Girls in Tech event in San Francisco as part of its evening discussing and exploring the nuances and opportunities defining and fueling Journalism 2.0. I’ve supported GIT founder Adriana Gascoigne since the beginning and will always help the chapters that now exist around the world. It’s an important organization.
The evening was hosted at the San Francisco HQ of MySpace in the city’s South Beach district, which prior to their arrival, served as the early offices for the Social Media Club as it was forming.
According to Rafat Ali, The Wall Street Journal today amended its editorial policy to no longer participate in embargoed news herds and will only consider exclusives from this point on. In March, The WSJ introduced a new plan to grade journalists based on the stories they break for the newswires.
I’ve been spending a fair amount of time touring the world in support of my ideas and thoughts on the direction of new PR, branding, service, and marketing communications. My reward and inspiration to continue is sourced from each person I meet and the experiences and challenges they share. I’ve learned that our greatest hindrance to evolve is not our unwillingness to do so, our indoctrination in new media and communications is truly obstructed by the executives to whom we report and serve.
PRWeek published two articles this week that I wanted to share with you…
First, I am proud and humbled to have been named among 39 other incredible PR and communications thought leaders and practitioners in the 2009 PRWeek edition of the annual 40 Under 40 list. For the record thought, they added another year to my age before its time…
If you stop and think about it for a moment, we’re presented with something special…something almost too simple to appreciate.
Essentially, we have been given a gift – a looking glass into the thoughts, opinions, feedback, and dialogue that represents a snapshot of market sentiment and behavior.
Successful businesses are always making choices and sacrifices, strategically looking as to how they are going to prioritize their resources, including human capital, budgets, and, of course, time. As the world around them adapts, so too do they need to make changes internally to respond, or to predict where trends are going – and if they guess right, the business could catapult ahead of less-agile competition.
I recently was invited to keynote the Ragan New PR and Social Media conference in Chicago where I met some truly amazing people doing some truly incredible things in the world of enriched communications.
Following my presentation, I was asked to share my thoughts for identifying influencers and also the associated methodologies and strategies that serve as the governance for meaningful communications also known as the rules of engagement.
Every now and again, a PR meme appears on the Web – almost to the point where you could set your watch by it. This time around, Claire Cain Miller of the New York Times sparked the conversation with an in-depth article, “Spinning the Web: P.R. in Silicon Valley.”
I respect Claire and I believe she wrote an extensive article that chronicles the launch of one particular startup and also featured supporting quotes from those PR professionals who are helping to usher in a new breed of corporate communications.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.
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