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Tag: pr

Attention Traditional PR, Step Away from the Social Media Release – aka hRelease

I came across a post that really smacked me in the face with a stinging sense of reality. You can’t help everyone grow; only those that realize they can. We just have to do a better job of reaching everyone else to help lay a more informative foundation for people to cause change. Regarding the Social Media Release, it’s not social media. The Social Media Press Release still adheres to the antiquated notion that public relations means appealing to the…

PR in the Long Tail

In hispost, “Long Tail PR: how to do publicity without a press release (or the press),” ChrisAnderson asks “But what of the Long Tail of media–all those new influentials, from the micromedia of Techcrunch and Gizmodo to individual bloggers? And the social news aggregators like Digg and our own Reddit? They’re where the most powerful sort of marketing–word of mouth–starts, but most of them don’t want to hear from a PR person at all.” Exactly. Who wants to hear from…

PR2.0 Ranked as One of the Top Marketing Blogs

With all of the craziness and mind-numbing action associated with CES, I almost missed a couple of huge achievements for PR 2.0. It all started with Stumpette’s ranking of A-list PR blogs, where PR 2.0 ranked towards the top of the bunch based on Alexa rankings. Then a few days later, Todd And complied a list of the Power 150 Top Marketing Blogs, where PR2.0 has hovered in the 90s. This must have taken quite sometime to produce, so hats…

Social Media Killed the Press Release Star

A New Year is upon us and I think I’ll start off the New Year with a rededication to the Social Media Release (SMR), the Social Media Club, and why the hell all of this will matter to marketing, communications and PR professionals this year. The truth is that somewhere along the way, a few of those who “got it” embraced it as their own, those who are just now learning about it are “not getting” it, and a few…

CES Welcomes Bloggers – Changes the Future of Event Marketing

CES is celebrating its 40th anniversary and the enthusiasm and energy are at its greatest levels ever. Why? Because for a 40 year old show, CES is still making headlines – and I’m not just talking about the latest in electronics or gadgets either. This year, CES recognized bloggers as legitimate media. Finally…a huge validation for citizen media. This year, CES contracted the folks behind the behind Business Blogging Summit to screen and qualify bloggers for official media credentials. Why…

Social Media is Not Dead

Rather than address the blogosphere with brilliant rhetoric and clarity regarding the Ferrari Incident, instead, Steve Rubel has declared Social Media Dead. Perhaps he’s merely tapping into the power of social media to spark controversy to displace the conversation on Techmeme, or, just maybe, he really does believe that “social” or any other category preceding the word “media” is dead. Jeremy Pepper calls it “Crisis Blogging to Defeat a Meme.” Open the Dialogue captures it with, “What strikes me most…

Microsoft PR Sparks a Blogstorm of Support and Outrage

Image Credit: istartedsomething.com I just read over on Techmeme that Microsoft PR may be digging itself deeper into another potential PR fiasco. There is a blogstorm out there with dozens of bloggers, myself included, casting opinions. Many of which I don’t necessarily agree with. I had to find out for myself, so I contacted several of the privileged bloggers who already have the notebook as well as other PR leaders to discuss the topic. Welcome to Crisis Communications 2.0.Microsoft’s intention…

Time Magazine, Web 2.0 and You

Nevermind Sacha Baron Cohen’s ability to make us laugh while holding up a mirror to our ugliest traits, Al Gore’s exposing platform to get millions inspired about environment, Sir Bono’s tireless work in Africa, Michael J. Fox’s spotlight on stem cell politics, Time Magazine’s person of the year this year is “you” or “us” depending on how you look at it. Let’s be clear. There is bottomless well of assholes around the world to spotlight and blame for the many…

San Francisco NewTech Meetup – December 2006

With over 700 members, the SF NewTech Meetup continues to gain in popularity as the Bay Area geekdom enjoys its forum for having new tech demoed directly to them each and every month. SF Win, Silicon Valley Newtech, among others provide a venue for emerging companies to reach a sampling of their target demographic, without having to exhibit at an expensive Web 2.0-style conference. Held at CNET on Second St. in San Francisco, SFNT hosted a crowd of about 100…

Engage or Die! ROI vs. ROP in Social Media

This isn’t an attempt at sensationalism, this is a clear message for all businesses, in every market – Engage or die! If you don’t, you’re competition will. Those who engage with customers and markets will cultivate loyalty in ways never before possible. Traditional marketers will lose, unless they embrace new media. The key however, is finding ways to measure everything in ways that mean something at every level of corporate communications. In any given day, I will sell, evangelize, educate,…

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