Posts Tagged ‘pr’

Google Tops $500 Per Share

Search leader, and start-up gobbler, Google (NASDAQ: GOOG) surpassed the $500 mark for the first time today.

This is a significant milestone which only took a little over two years to achieve – making its initial public offering of $85 per share seem like a bargain today. And, if you think about it, it really has been a meteoric rise for the pair of Stanford University graduate students, Larry Page and Sergey Brin, to go from a garage to a market value of about $154 billion.

Social Media and PR 911 – Stop the presses!

It’s not social media if the rest of the PR industry isn’t socializing…

I was a last-minute invite to the Bulldog Reporter Advanced PR Technology in Practice event in San Francisco on Friday to discuss Social Media and successful examples in today’s PR landscape.

I joined Sally Falkow, a fellow Social Media Club member, and Eric Schwartzman, on the “Brave New World of Social Media” panel.

Topics included:

Advanced PR Technology in Practice

Today I’m speaking at the Bulldog Reporter Advanced PR Technology in Practice event in San Francisco. It is an intensive update on how to exploit the state of the art for increased visibility, greater ROI and crisis management.

From Social Media to Corporate Media – Video Series #3

Video Series #3 – Jeremiah Owyang, Chris Heuer, and Chris Carfi.

What started as a special test program for PodTech, has now spawned a life of its own. I’m running this particular series here, in advance of PodTech, because PR2.0 is a forum for exploring the fusion of Social Media and PR as well as the bubbling activity behind the Social Media Release. The series features some very important interviews with those truly behind the evolution of Social Media.

How to Write a Social Media Press Release – Part II

“How to Write” a Social Media Press Release Template Now Available

In Honor of the 100th Birthday of the Press Release, New Worksheet Explains Social Media and the Process of Writing SMPRs

See example, history, and additional information here.

I. Headline:

Insert a short, compelling headline that features keywords, not buzzwords, to attract attention and legitimate interest by those who cover your space as well as potential customers.

Interview with Robert Scoble – From Social Media to Corporate Media

Video Series #2 – Robert Scoble

What started as a special test program for PodTech, has now spawned a life of its own. I’m running this particular series here, in advance of PodTech, because PR2.0 is a forum for exploring the fusion of Social Media and PR as well as the bubbling activity behind the Social Media Release.

The Evolution of Social Media Press Releases – NMR Cast #10

Chris Heuer, Shel Holtz, and I recorded the latest edition of the New Media Release NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast.

The New Media Release Podcast, episode 10 can be downloaded here, heard directly from the FIR page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.”

Content Summary:

How to Write a Social Media Press Release, Why, and What It All Means

As a function of the Social Media Club, Chris Heuer and I were recently discussing Social Media Press Releases with a reporter at a PR trade magazine when we realized just how many people have yet to even learn about the fundamentals of social media. For example, as we were defining the building blocks of an SMR (social media release), Chris stopped and asked the interviewer if she knew what a “tag” was. That was a great question, it turns out, because the answer was no.

The Evolution of Social Media Press Releases – NMR Cast #9

Chris Heuer, Shel Holtz, and I recorded the latest edition of the New Media Release NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast.

The New Media Release Podcast, episode 9 can be downloaded here, heard directly from the FIR page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.

From Social Media 2 Corporate Media – Part I

I ran this post over at Social Media Club and felt it relevant to share with you here as well. I’ve also added a few additional pieces to keep it fresh and interesting for those who may follow both blogs.

It’s easy to get caught up in the rapidly evolving world of social media and sometimes I have to stop and remember that there’s a whole other world out there that thinks social media is a group of friendly journalists.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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