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Tag: pr

From Social Media 2 Corporate Media – Part I

I ran this post over at Social Media Club and felt it relevant to share with you here as well. I’ve also added a few additional pieces to keep it fresh and interesting for those who may follow both blogs. It’s easy to get caught up in the rapidly evolving world of social media and sometimes I have to stop and remember that there’s a whole other world out there that thinks social media is a group of friendly journalists….

Blogger Relations – Forward Features My Latest Chapter in the Series

The latest installment of “Blogger Relations” has run over at Forward. Thanks to Erin Caldwell for publishing each chapter. The previous article discussed, “Reaching the Blogosphere – Finding Bloggers in Your Market” using tools such as Technorati, Sphere, Google’s BlogSearch, Blogpulse, Alexa, CyberAlert, BuzzMetrics, Cymfony, and Umbria. The new article explores how to identify the right bloggers for your market and how to best reach them and why they should even receive your news in the first place. Please vote…

This Monday, 1 Afternoon, 2 Understand Social Media

Just a reminder that on Monday, 10/23, the Social Media Club is hosting its latest event, “From Social Media to Corporate Media.” I believe it’s almost sold out, so register asap. If you enter the code ‘IGETIT’ you’ll receive $50 off the ticket price. SM2CM will offer an interactive workshop for high tech communications professionals. It will be held in SAPs lavish conference center in Palo Alto from 1 to 6 p.m. This is one of the rare opportunities to…

From Social Media to Corporate Media, An interactive workshop for high tech communications professionals

Our news release regarding “From Social Media to Corporate Media” crossed PR Newswire this morning. The event is around the corner, so we hope to see you there! Here’s the release: PALO ALTO, CALIF. 10/17/06 – Social Media Club today announced its first workshop for high tech communications professionals. On October 23rd, From Social Media to Corporate Media (SM2CM), will offer an interactive workshop for high tech communications, PR, and advertising professionals to better understand Social Media. SM2CM will be…

The Evolution of Press Releases – NewMediaRelease (NMR) Cast #8

I joined Chris Heuer and Shel Holtz for the latest edition of the NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast. NMRCast #8 is available online here. Participants: Chris Heuer, Brian Solis, Shel Holtz. Content summary: Chris provides an update of the working group’s progress. We discuss the role of tags in the social media release. A discussion of Sun Microsystems CEO Jonathan Schwartz’s letter to the SEC seeking approval for blogs to serve as a channel for material…

Practical Matters – The Evolution of Social Media Press Release

Todd Defren, principal of SHIFT and blogger at PR-Squared Thanks to Todd Defren over at PR-Squared for writing an in-depth post regarding, “The Evolution of Social Media Press Release Distribution and Technorati Tags.” It truly takes a social effort to enable social media. Tags: todd+defren, pr2.0, pr+2.0, socialmedia, social+media, smpr, pr, publicrelations, public+relations, briansolis, technorati, tags, socialmediaclub, socialmediarelease

1 Afternoon, 2 Understand Social Media – Palo Alto, 10/23

When I heard that Chris Heuer, Tom Foremski, and Giovanni Rodriguez wanted to put together a local event to help communications professionals “get” social media, I had to jump in. Like a group of banditos, we’re all out there running around trying to share the knowledge and benefits of social media and help escalate the overall value and perception of corporate communications in a web-driven world. Aside from individual blogs, clubs, working groups, and soapboxing, the team has organized an…

Listed Over at Lee Odden’s Online Marketing Blog

Many thanks to Lee Odden over at Top Rank Online Marketing for listing a couple of my articles in his guide to Blogger Relations 101. It’s a great post and definitely worth reading. I’ve been writing a series that explores how to target, reach and measure blogger relations over at Forward Moving. I’m already at article #4, out of maybe 5 or 6. Truth is that it could be a book, but really, it doesn’t need to be. I hope…

The Evolution of Social Media Press Release Distribution and Technorati Tags

As the future of Social Media Press Releases takes shape, it will take a community effort to keep it on track as well as encouraging mass adoption. As part of the Social Media Club along with Chris Heuer and many others, I’m surrounded by industry visionaries who are pushing the movement forward, while also broadening the overall industry opportunity for Social Media in online public relations. We’ve also recently formed a Working Group to help establish an industry standard for…

The Social Bookmarking Faceoff and its Effects on PR

Hats off to Paul over at StarkedSF for this tip. An interesting story ran over at Read / Write Web discussing the market of social bookmarking as well as comparing several leaders in the space – although it doesn’t seem to include RawSugar and FURL , among others. I’ve recently held discussions with Todd Defren , Shel Holtz , Chris Heuer, and Tom Foremski regarding social bookmarking, individually, as well as on the NMR “New Media Release” Cast, and how…

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