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Tag: pr

Web 2.0, Bubble 2.0, Enterprise 2.0 – Differences and Similarities from a Marketer’s Perspective

If you were around Silicon Valley during the 90s, then I’m sure the current Web2.0 frenzy seems familiar. If you’re fresh out of college, or if you’re a recent transplant, welcome to Bubble 2.0. Not that this bubble is going to burst with the same “pop” as 1.0, but it does share all too familiar nuances of hype and misdirection. There are even calls to ditch 2.0 for 3.0 already. Let’s just assume that everyone here understands the history behind…

HotFromSiliconValley Podcast Features FutureWorks and PR 2.0

Vic Podcaster from HotFromSiliconValley invited me to a short and sweet podcast while attending the STIRR Mixer at BlueChalk in Palo Alto on Wednesday night. (Scroll down to August 10th at the Hotfromsiliconvalley site.) Vic is a great guy and one of the more popular attendees of the event. Topics included FutureWorks and the agency’s philsophies, PR2.0 the blog and my views on Web 2.0. Thanks Vic for including me on your show! Until next time.. You can hear the…

Crunch This! Arrington Launches CrunchGear to Expand Online Media Empire

In about a year, Michael Arrington has risen to fame and fortune through TechCrunch covering Web 2.0 startups while aligning himself with some of the most influential people in the industry. Now he is among the most influential in the industry… A couple of weeks ago, he launched CrunchBoard to help companies and jobseekers connect and yesterday, he officially launched CrunchGear, which, according to Arrington, “will look like something between a pure blog and CNET Reviews.” Arrington continued in his…

STIRR 1.5 – I prefer my networking events stirred, not shaken

The August STIRR mixer was held last night at Blue Chalk in Palo Alto and it was a HOT event – literally. No A/C on a hot August night…but still, the place was packed until the very end. Photo Credit: Ian Kennedy This was STIRR’s fifth event and appeared to be its biggest to date. What sets STIRR apart is that it is an effective mix of “live” social and business networking among a highly qualified crowd of tech innovators,…

Vocus Acquires PRWeb – PR 1.0 + PR 2.0 = New Media Relations

…well that’s until New Media Relations becomes PR and the next big thing becomes NMR. Today, Vocus announced that it acquired PRWeb. Now things are getting very interesting! Thanks to Jason Baptiste, co-founder of Weblogwire for sending along the information. Hey Jason, keep up the visibility and the PR for the PR! Maybe you’re next…. Vocus snagged PRWeb (an alternative news and information distribution service) for its proprietary SEO tools and team of specialized editors that deliver a unique level…

My Article on Blogger Relations Posted on Forward Moving Today

Blogging has grown to become a great “disruptor” for PR. For those who are unfamiliar with the clout many blogs carry today, it has substantially grown from random musings, personal experiences, and op eds to full blown reporting across every category you could imagine. Some have even become rock stars in their own right, with PR associates tripping over themselves trying to get their attention. Please jump to Forward for the rest of the article. Enjoy… Please vote at NewPR!…

On Air with "For Immediate Release" Regarding New Press Release Template

On Monday, I joined Shel Holtz on his popular For Immediate Release (FIR) podcast for his ongoing series regarding the New Media Release (NMR) lead by Chris Heuer of BrainJams and Tom Foremski of Silicon Valley Watcher (one of the most influential blogs in the U.S.). The podcast is available online at http://forimmediaterelease.biz/index.php/weblog/C5/ The series was inspired by Tom Foremski’s original post, Die Press Release, Die Die Die, where he tells the PR industry that things cannot go along as…

I’ve Joined Forward Moving – My First Article Posted Today

After seeing the new Adam Sandler movie, “Click,” I’ve found a way to stop time to do more things! Among the million things I’m working on, I’ve joined Forward (Forward Thinking, Forward Moving) as Contributing Investor. This is an important project for me because in the early days of my career, I didn’t really have anyone to look up to for guidance. So, I’ve decided to share my experiences, successes and failures to help those around me grow. Each week…

Don’t Slash Your PR Budget, Game Winners Don’t Sit on the Marketing Sidelines

With an image like this, I guess it’s fair to summarize the following article in this way, “benchwarmers can not drive successful brands and businesses. And businesses who choose to sit on the sidelines can never win a game.” Venture capital is no longer a guaranteed funding source for startup companies, and from what I’m hearing in the VC community, it may no longer be desirable. New business models are forcing sales to become the lifeblood of business once again…

Breathing New Life into Dying Web 2.0 Start-ups

On Sunday, Dead 2.0 ran an amusing, yet poignant article that should slap Web 2.0 CEOs and marketers with a dose of reality. What started as methodologies and technologies to enhance the dynamic between site, applications and their users has blown up into what many are calling Dotbomb 2.0. The evolution of Web 2.0 is out of control now that the marketers have gotten a hold of it. Today’s self appointed Web 2.0 leaders are really nothing at all close…

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