Posts Tagged ‘pr2.0’
Part Three of a series discussing blogger relations, “Building a Bridge Between Your Story, Bloggers, and People.”
Now that blogging is crossing over into the mainstream, certain bloggers have earned a right of influence and clout that rival many of the top journalists.
Please take a moment to vote for the Social Media Manifesto, the Future of Marketing Communications here. You can read it here.
Future to Newspapers: Jump in the river
Doc Searls, “To be truly alive, truly new, truly part of the life of its readers, a newspaper needs to be on the live web and not just the static one. It needs to flow news, and not just post it. It needs to flow rivers of news, or newsrivers.”
Todd Defren and Brian Solis.
The Social Media Release (SMR) is gaining traction and visibility and is now looked to by many as the savior of the traditional press release – which may honestly be too great a task for any one tool. But, at the very least, the discussions around the SMR are fueling the evolution and improvement of the press release overall.
Understanding the New Influencers
Paul Dyer takes a passionate look at why PR people give PR a bad name.
Social Media Power Secret- Listening
In social media, everything starts with listening. Chris Brogan shows you how…
Social Media Release Announcing Gooruze, a New Social Network for Online Marketers
Gooruze is a NEW professional community where members inspire, share advice and learn. Gooruze provides a one stop source for ranked news and advice for online marketing. Created and rated by the members.
Blogger relations is a popular topic of discussion these days, not just on the blogosphere, but within the HR departments of PR agencies and businesses alike. It’s something new and perceived to require a very different skill set than most PR and communications professionals possess.
Recently I wrote about Pinger and how it was a useful tool for using your voice to send “voicemail-based” text messages to individuals as well as different groups. I still use it for very specific messaging with my various teams.
In addition to Pinger, there’s a new service which I can’t seem to stop using. And, since I’m on the road quite a bit these days, it is helping me keep pace with my workflow as if I were in the office.
10 Truths of Marketing in a Web2.0 World
Rohit Bhargava shares his wisdom for marketing in the Wild West
Is “Conversation” Overused?
Valeria Maltoni explores conversational marketing and whether conversations are misunderstood, overused, or under utilized. In my opinion, the term “conversation,” just like “Social Media” are misunderstood and much purported with little or no substance to back it up. It’s the difference between marketing and experience.
Down with the Press Release!!
Disclosure, Jaiku is a client of FutureWorks and all opinions here are my own.
Jaiku confirmed today that Google *hearts* the lifestream/microblog underdog, officially announcing that the previous rumors of a potential acquisition were true.
The first question that I’ve been asked over and over again was why didn’t Google acquire Twitter and whether or not I think Yahoo will be forced to respond with the acquisition of Twitter or Pownce.
Strumpette Editor Resigns – Changing PR?
Tom Foremski on Amanda Chapel’s departure. PR won’t change until it has to. CommonSense PR and Geoff Livingston also chime in.
Gavin Newsom Case Study: Facebook for PR, Branding, and Press Room
Daniel Riveong discusses social media and personal brands
Why Bother Blogging Podcasting and Using Social Networks
Chris Brogan playfully demonstrates why you should engage in social media
“It’s a Conversation, Stupid! Part 1″
In the first post of this series, I asked for your help in laying the press release to rest – as it exists today. Unfortunately, today’s release has evolved into a collection of posturing, hyperbole, and canned quotes that have very little impact on the ability to generate significant news coverage.
One of the most important takeaways of the last article was that a significant percentage of customers are reading press releases directly through search engines as well as Google and Yahoo news.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
Brian has authored several best-selling books including
What’s the Future of Business (WTF),
The End of Business as Usual.
His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.