Posts Tagged ‘pr2.0’

Web Two Oh Chronicles – November Silicon Valley NewTech Meetup

The November Silicon Valley NewTech Meetup was held at the AOL campus in Mountain View this month with over 100 entrepreneurs, VCs, bloggers, programmers and executives in attendance.

Kudos to Vincent Lauria for growing into a monthly must-attend meetup.

This time around, we tried something a bit different – video instead of pictures! Alison McNeill was out there interviewing the presenters to help viewers get a better sense and perspective of each featured company.

Social Media and PR 911 – Stop the presses!

It’s not social media if the rest of the PR industry isn’t socializing…

I was a last-minute invite to the Bulldog Reporter Advanced PR Technology in Practice event in San Francisco on Friday to discuss Social Media and successful examples in today’s PR landscape.

I joined Sally Falkow, a fellow Social Media Club member, and Eric Schwartzman, on the “Brave New World of Social Media” panel.

Topics included:

SF Beta Video Interviews


As part of the continuing saga of video interviews with the latest players in tech, Alison McNeil, Jeff Smith and the rest of the PR2.0 crew headed up to SF Beta to hear poetry?

Yes, it’s true. No demos this time…just Haiku.

Presenters included:
Meetro (Vinnie Lauria / VP)
CivicEvolution (Brian Sullivan / Founder)
Rooftop Comedy (Will Rogers / Co-Founder)
ShopCastTV (Eric Swan / Founder)
The Forbin Group (Cindy Phung / Worker Bee)
BuzzShout (James Yu / Co-Founder)
Diigo (Maggie Tsai / Co-Founder)

Advanced PR Technology in Practice

Today I’m speaking at the Bulldog Reporter Advanced PR Technology in Practice event in San Francisco. It is an intensive update on how to exploit the state of the art for increased visibility, greater ROI and crisis management.

How to Write a Social Media Press Release – Part II

“How to Write” a Social Media Press Release Template Now Available

In Honor of the 100th Birthday of the Press Release, New Worksheet Explains Social Media and the Process of Writing SMPRs

See example, history, and additional information here.

I. Headline:

Insert a short, compelling headline that features keywords, not buzzwords, to attract attention and legitimate interest by those who cover your space as well as potential customers.

The Evolution of Social Media Press Releases – NMR Cast #10

Chris Heuer, Shel Holtz, and I recorded the latest edition of the New Media Release NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast.

The New Media Release Podcast, episode 10 can be downloaded here, heard directly from the FIR page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.”

Content Summary:

PodCampWest Unites Podcasters, Video Bloggers, Bloggers in San Francisco

The first Podcamp on the West coast will be held in San Francisco on November 18-19, 2006 at the historic Swedish American Hall. Inspired by PodCamp Boston, PodCampWest San Francisco will connect individuals, businesses and institutions interested in new media.

Podcamp San Francisco is an UnConference in the tradition of BarCamp. PodCampWest is free to attend for the community.

The event will attract influential Bloggers, Audio and Video Podcasting pioneers, content creators and distributors, mainstream media, enthusiasts, businesses, hobbyists, musicians, marketers, PR pros, and people who generally want to understand more about the new media space.

The Evolution of Social Media Press Releases – NMR Cast #9

Chris Heuer, Shel Holtz, and I recorded the latest edition of the New Media Release NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast.

The New Media Release Podcast, episode 9 can be downloaded here, heard directly from the FIR page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.

From Social Media 2 Corporate Media – Part I

I ran this post over at Social Media Club and felt it relevant to share with you here as well. I’ve also added a few additional pieces to keep it fresh and interesting for those who may follow both blogs.

It’s easy to get caught up in the rapidly evolving world of social media and sometimes I have to stop and remember that there’s a whole other world out there that thinks social media is a group of friendly journalists.

Blogger Relations – Forward Features My Latest Chapter in the Series


The latest installment of “Blogger Relations” has run over at Forward. Thanks to Erin Caldwell for publishing each chapter.

The previous article discussed, “Reaching the Blogosphere – Finding Bloggers in Your Market” using tools such as Technorati, Sphere, Google’s BlogSearch, Blogpulse, Alexa, CyberAlert, BuzzMetrics, Cymfony, and Umbria.

The new article explores how to identify the right bloggers for your market and how to best reach them and why they should even receive your news in the first place.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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