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Tag: pr2.0

HotFromSiliconValley Podcast Features FutureWorks and PR 2.0

Vic Podcaster from HotFromSiliconValley invited me to a short and sweet podcast while attending the STIRR Mixer at BlueChalk in Palo Alto on Wednesday night. (Scroll down to August 10th at the Hotfromsiliconvalley site.) Vic is a great guy and one of the more popular attendees of the event. Topics included FutureWorks and the agency’s philsophies, PR2.0 the blog and my views on Web 2.0. Thanks Vic for including me on your show! Until next time.. You can hear the…

Crunch This! Arrington Launches CrunchGear to Expand Online Media Empire

In about a year, Michael Arrington has risen to fame and fortune through TechCrunch covering Web 2.0 startups while aligning himself with some of the most influential people in the industry. Now he is among the most influential in the industry… A couple of weeks ago, he launched CrunchBoard to help companies and jobseekers connect and yesterday, he officially launched CrunchGear, which, according to Arrington, “will look like something between a pure blog and CNET Reviews.” Arrington continued in his…

Vocus Acquires PRWeb – PR 1.0 + PR 2.0 = New Media Relations

…well that’s until New Media Relations becomes PR and the next big thing becomes NMR. Today, Vocus announced that it acquired PRWeb. Now things are getting very interesting! Thanks to Jason Baptiste, co-founder of Weblogwire for sending along the information. Hey Jason, keep up the visibility and the PR for the PR! Maybe you’re next…. Vocus snagged PRWeb (an alternative news and information distribution service) for its proprietary SEO tools and team of specialized editors that deliver a unique level…

August Silicon Valley New Tech Meetup

I attended the Silicon Valley NewTech meetup this week at the new DLA Piper Rudnick Gray Gary offices in “East” Palo Alto. Part of the new batch of technology networking events, SVNT spotlights new and and cool tech and Web 2.0 companies for an audience comprised of programmers, VCs, engineers, CxOs, VPs, and marketing professionals. The event was founded by Vincent Lauria, VP of Products for Meetro, a location-aware IM client. A recent transplant from NY, he is also the…

My Article on Blogger Relations Posted on Forward Moving Today

Blogging has grown to become a great “disruptor” for PR. For those who are unfamiliar with the clout many blogs carry today, it has substantially grown from random musings, personal experiences, and op eds to full blown reporting across every category you could imagine. Some have even become rock stars in their own right, with PR associates tripping over themselves trying to get their attention. Please jump to Forward for the rest of the article. Enjoy… Please vote at NewPR!…

On Air with "For Immediate Release" Regarding New Press Release Template

On Monday, I joined Shel Holtz on his popular For Immediate Release (FIR) podcast for his ongoing series regarding the New Media Release (NMR) lead by Chris Heuer of BrainJams and Tom Foremski of Silicon Valley Watcher (one of the most influential blogs in the U.S.). The podcast is available online at http://forimmediaterelease.biz/index.php/weblog/C5/ The series was inspired by Tom Foremski’s original post, Die Press Release, Die Die Die, where he tells the PR industry that things cannot go along as…

Don’t Slash Your PR Budget, Game Winners Don’t Sit on the Marketing Sidelines

With an image like this, I guess it’s fair to summarize the following article in this way, “benchwarmers can not drive successful brands and businesses. And businesses who choose to sit on the sidelines can never win a game.” Venture capital is no longer a guaranteed funding source for startup companies, and from what I’m hearing in the VC community, it may no longer be desirable. New business models are forcing sales to become the lifeblood of business once again…

Stirr Mixer 1.4 Wrap-up – An event worthy of your time

Last week’s Stirr event was definitely an indication that Silicon Valley is ready to socialize and network again. Yes, I know…before you start attributing everything to the hype of Web 2.0 and offer your premonitions of dotbomb 2.0, please read between the lines of the following wrap-up. The truth is that a group of energetic and optimistic folks decided to help reconnect Silicon Valley and generate the impression that we are all ambassadors for the next chapter in technology innovation:…

Climbing the Corporate Marketing Ladder of Success

Suddenly you find yourself quickly rising through the corporate ranks, marcom coordinator, marcom manager, director of marketing, VP of Marketing! Ahhhhhh, the sweet life. One sec, don’t forget the rise to stardom takes more than the ability to kick ass in any one segment of marketing. As you grow, so should your horizons, experiences, talents, capabilities, and expertise. Whichever discipline launched your rise to fame, as you clime the ladder of corporate success, your comfort zone will expand until you…

Revisiting Guy Kawasaki’s "How to Suck Up to a Blogger"

In February, Guy Kawasaki wrote an extensive article that was in essence, a strategy guide to strengthen the bridge and enhance the likeliness for PR and communications professionals to reach influential bloggers. Yes, I know, February…that was a lifetime ago in Silicon Valley. But, I think this article will only gain greater relevance as time goes on and is more important today than it was just several months ago. Let’s, for the sake of editorial continuity, agree that blogs are…

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