Studying the impact of innovation on business and society

Tag: pr2.0

Colleges Send Marketing/PR Graduates to Workforce Ill-Prepared

Colleges Send Marketing/PR Graduates to Workforce Ill-Prepared

Congratulations class of 2006! It’s June and you have the golden key to success – your degree in PR, Communications, or Marketing. Now you’re ready to take on the world and land that high-paying gig running marketing initiatives for the best companies on the market. However, as you’ll quickly learn (literally), there’s a tremendous chasm between learned arts and practiced arts. And for the most part, it will seem as if you have to relearn everything in order to advance…

Opening Up the Corporate Kimono – Corporate Blogs are the Heart and Soul of Business

Blogging is nothing new. It’s already propelled many of whom used it as a part-time platform for their opinions and observations into the stratosphere, or shall we say blogosphere. Many bloggers and blogerati are rock stars, regardless of industry and journalistic background. Their intelligence, words of wisdom and associated niches attract legions of loyal readers. The technologies available today allow writers to easily publish, link, feed, and market globally – all with a bit of simple HTML code on their…

Web 2.0 from a Designer’s Perspective

While we all debate the true definition of 2.0, its direction, value, lifespan, cease and desist letters, impact on society and eventual impact on the economy, a recent blog post on FontFeed is analyzing the movement from a designer’s standpoint….although, I must say, that I disagree with his opening line, “There is no official standard for what makes something “Web 2.0…” Web 2.0 logos are categorized by softies, futurists, classics, and new classics. If you’re starting-up a new site, service,…

STIRR Event Tonight in Palo Alto

Tonight I’m attending the STIRR event in Palo Alto, where 5 emerging companies will present on stage to a room full of 240+ entrepreneurs. STIRR.net is an emerging technology network who’s goal is to catalyze entrepreneurial activity in the SF Bay Area and beyond. There will be 5 early stage companies presenting on-stage at 7:30pm. STIRR is unique because it forces the companies to truly master the art of the elevator pitch, having only 60 seconds or less to pitch…

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