Studying the impact of innovation on business and society

Tag: prediction

Here’s a Marketing Prediction That Serves More as a Clarion Call

Here’s a Marketing Prediction That Serves More as a Clarion Call

Each year, my good friend Bryan Kramer assembles an incredible group of experts across several sectors to share their marketing predictions for the next year. The diversity of forecasts and observations is really worth exploring. I’ll share mine with you here… Quite honestly, we’ll see more of the same patterns we’ve seen in previous predictions…new platforms, new ways to engage, new data sources and tools to improve accuracy, metrics, frequency and reach. My prediction is more of a clarion call…

1 Short But Important Prediction for Marketing in 2015

1 Short But Important Prediction for Marketing in 2015

It’s that time of year when experts share their predictions and others assemble them into long lists. Yay! I’ve only managed to write one officially so far. And to be honest, it’s less of a prediction and more of something for a wish list, not just for the future of marketing, but all of business. I’d love to say that by 2015 we will truly see digital strategies that are integrated across digital, social, mobile, advertising, marketing, comms, et al….

2014 – The Embolden Years: Change agents lead the way for digital transformation

2014 – The Embolden Years: Change agents lead the way for digital transformation

Happy New Year! 2014 is upon us and it’s once again time to share our (Altimeter Group) predictions for the year ahead. Except this time, predictions are moved aside in favor of important trends that are on the horizon. Let’s use this time together wisely in the hopes of prioritizing our investments in relevant strategies and the time and resources necessary to bring them to life this year and next. In 2013, Charlene Li and I published several reports, infographics,…

Ten Social Media Strategies to Define a Successful 2012

Welcome to another New Year! While everyone else is busy thinking about or already breaking their New Year resolutions, it’s time for us to take a moment to rethink what it is we can really do better now and over the next 12 months. I’m sure you heard it everywhere last year. Experts found the highest blog mountains and social network skyscrapers to Tweet in concert, “You need a Facebook brand page! Why are you not on Twitter yet? Have…

A Prediction: Twitter to Predict the Future

Trending topics reveal much more than the objects that captivate the hearts, minds, and keyboards of Twitter users around the world. Twitter’s trends is a cultural mirror that reflects the state of attention and intention. And as such, Tweets then offer an MRI that visualizes the minds of consumers and more importantly, serve as a crystal ball that reveals the future of products and services before and soon after they’re released. For the most part, however, the vast amount of…

Social Marketing in Twenty Ten

Every year closes with summaries of the top stories as well the predictions for the year ahead. Heading into Twenty-Ten, I contributed to several prediction roundups including Junta42, ContactCenterWorld, ZDNet, among others. What I didn’t do however, is write about the endless predictions for the future of marketing, media, business, et al. While there were many excellent contributions, I focused on other writing priorities. When I received an end of year 2009 report on the Top Social Computing Predictions for…

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