We are now entering an era of sociopolitical influence, a framework for governments that influences and is influenced by its constituencies through real life interaction and now, new media. Some may say that this isn’t anything new. Certain governments over the years embraced the aspects of digital community in Web 1.0 and Web 2.0. Many also believe that President Obama is the first “Social Media” President. I, however, am a far more pragmatic optimist. While many governments and also President Obama have embraced media to learn, interact, and also influence citizens, we are merely at the beginning of a new age of digital democracy where people play an active role in government now and over time.
In early December, we released a public alpha of PeopleBrowsr, an attention-centered dashboard for managing your online relationships, brand management, and communication in Twitter and across multiple social networks – all from one place.
The public alpha is running incredibly well and thanks to everyone who contributed feedback, ideas, and recommendations, the public beta will be even more incredible.
While severalposts have emerged recently crediting Social Networks (Social Media) with Obama’s victory, I’d like to inject another element into the discussion – people, sociology, and the communities and tools that bind them, us, together.
Smart people intelligently and genuinely connected with other people to further a cause and a greater hope supreme. Social Media provided the channels to create, discover, inspire and share together…nothing less, nothing more.
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.
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