Posts Tagged ‘product’

Social Media Accounts for 18% of Information Search Market


Source: Shutterstock

As consumers, I think you’ll agree, prior to making any decision purchase, most of the time, our journey begins with a combination of online search and real world conversations with friends, family and peers. As the Web matures, a greater volume of our attention and focus continues to shift from other mediums to the Web for not only purchase considerations but also for content discovery.

It’s how we learn.

It’s how we stay connected.

Tracking the Obama Inauguration Across the Social Web: PeopleBrowsr Helps You Listen and Engage

Disclosure, I’m an adviser to PeopleBrowsr…

In early December, we released a public alpha of PeopleBrowsr, an attention-centered dashboard for managing your online relationships, brand management, and communication in Twitter and across multiple social networks – all from one place.

The public alpha is running incredibly well and thanks to everyone who contributed feedback, ideas, and recommendations, the public beta will be even more incredible.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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  • Brands are co-created
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  • "Customer centricity starts by investing in a culture of putting the customer first. Technology then amplifies your purpose so that it creates and extends value to those seeking it." - not sure who created it, but if it's you...thank you!
  • Generation Z will never know what it’s like to dial 411 and answer questions like, “What city please?” and “What listing please?”  Or, then get frustrated only to try multiple listing names to finally hear, “I’m sorry, I can’t find that listing.”

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