Posts Tagged ‘psychographic’
If you want to know where the future is headed, sometimes telling clues reside in how the youth of the world interact and share with one another.
With the rise of the Golden Triangle of technology, mobile, social, and real-time, technology is not just for the geeks, technology is part of our lifestyle…it is part of who we are. However, as we are all coming to learn, it’s not in what we have, it’s in how we use it that says everything about us. In the way we use technology, whether it’s hardware or social networks for example, the differences are are striking.
Twitter is not a social network. While Facebook is the digital equivalent to your online residence, Twitter is your window to relevance, a network where individuals connect through fleeting interactions yet rooted in context and interaction. How we embrace and invest our persona in this paradigm says more about the future of digital culture and ourselves than we might imagine. And, it’s only increasing in its societal prevalence.
– More than 100 million Tweets fly across Twitter every day.
Social networks share a common ingredient in design and intent, the connection of people and the facilitation of conversations, sharing, and discovery. What they do not share however, are culture, behavior, and prevailing demographics. Each network is unique in its genetic and cultural composition and it is for that reason that we benefit by becoming digital anthropologists in addition to new media marketers.
My latest post is now up on TechCrunch. What follows is the unedited director’s cut.
The point of this article is to redefine how startups (not solely tech companies) view and define early adopters and the “echo chamber” in order to gain momentum in order to “cross the chasm” to the next tier of evolution, adoption, and monetization. This is about uncovering the very people who can benefit from what they’re introducing and in turn, evolve the product/service based on real world feedback.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
Brian has authored several best-selling books including
What’s the Future of Business (WTF),
The End of Business as Usual.
His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.