If you want to know where the future is headed, sometimes telling clues reside in how the youth of the world interact and share with one another.

With the rise of the Golden Triangle of technology, mobile, social, and real-time, technology is not just for the geeks, technology is part of our lifestyle…it is part of who we are. However, as we are all coming to learn, it’s not in what we have, it’s in how we use it that says everything about us.  In the way we use technology, whether it’s hardware or social networks for example, the differences are are striking.

But something disruptive, this way comes. And the truth is, it’s been a long time coming. How we consume information is moving away from the paper we hold in our hands and also the inner sanctum of family, the living rooms where we huddle around televisions. In fact, Forrester Research recently published a report that documented, for the first time, we spend as much time online as we do in front of a television. Indeed the battle for your attention will materialize across the four screens, TV, PC, mobile, and tablets.

Sometimes however, generations collide and such is the case with social networks. While the boomers were storming Facebook to stay connected to loved ones, young adults were expanding their digital horizons. Even though text messaging dominates the attention and thumbs of younger adults, the Internet is also competing for the remainder of their time. In fact, its dominance is brooding.

eMarketer recently published a report estimating that in 2011, 20.2 million children under 11 will go online at least once per month from any location. Representing 39.9% of this age group, this number is up from 15.6 million in 2008. In four short years though, online savvy children under 11 will rise to 24.9 million, which represents almost half of this young population at 47.8%.

With virtual worlds and social networks attracting younger and younger audiences, this number may very well only represent a conservative estimate at best.

Growing Up in a Digital Utopia

Certainly every new generation experiences a revolution that alters behavior from the previous way of life. This usually begets stories at some point in life that sound a bit like this, “You kids…you have it so easy. In my day, we used to…”

Perhaps one of the reasons I believe that the estimates are low for online permeation across younger demographics comes down to rapid evolution of technology and its impact on culture and society. As we’re influenced by technology, peers, and society at large, the Golden Triangle is where each of the three influences will source its effect. Let’s take a look at what’s hot, right now…

1. Social Networks

2. Mobile phones and geo location

3. Tablets

Perhaps what’s most interesting is the fusion of all of the above. See, we become the centerpiece in a production that unfolds around us. And at the same time, society evolves through the coalescence of collective consciousness and movement. We move in parallel and yet, we march to the beat of our own drummer.

The future lies in the hands of our youth as steered by those who earn the prestigious and privileged regard as mentor. As a father, I’m very well aware of Facebook’s minimum age requirement of 13. However, my children, at ages 14 and 11, not only possess a Facebook profile and have for quite some time, they are also very well connected to friends and family and digitally established in their own right. The peer pressure to live online hit a tipping point where, as parents, we made a thoughtful decision to enable the inevitable. As we see with businesses investing in systems for training and establishing guidelines and governance, we too are helping our children better understand the brave new world that, in some cases, they know better than us.

Again, our youth will take to the internet in droves, far greater than we imagine and the device used to engage isn’t always going to be a PC. As evidenced by other data I examined, perhaps we can’t just “blame it on the youth.” Perchance the blame falls upon zealous parents who thrust their children into living a life online before they can say otherwise. While innocent in nature, the reality is that as kids grow up, they will have presences to manage earlier, for different reasons, than any of us have faced.

A recent study by security company AVG and Research Now surveyed  2,200 mothers in North America (USA and Canada), the EU5 (UK, France, Germany, Italy and Spain), Australia/New Zealand and Japan, and found that 81 percent of children under the age of two currently have some kind of digital profile or footprint, with images of them posted online. 92 percent of U.S. children have an online presence created for them by the time they are 2 years old. In many cases, a digital presence is born before the child, with sonograms (23%) actively published and shared on social networks and blogs.

A 600-plus million strong network yes, but Facebook is but only one of the hundreds of digital islands where we maintain part-time residences. YouTube, gaming networks, specialized nicheworks, and chatrooms are also primary attention traps for our youth and adults alike.

The skyline for the attention of our youth and all of humanity is under construction and is under constant transformation. The difference now, is that we’re marching towards a new direction. While the destination is elusive, the panoramas we experience in our journey teach us skills that help us steer experiences.

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Twitter is not a social network. While Facebook is the digital equivalent to your online residence,  Twitter is your window to relevance, a network where individuals connect through fleeting interactions yet rooted in context and interaction.  How we embrace and invest our persona in this paradigm says more about the future of digital culture and ourselves than we might imagine. And, it’s only increasing in its societal prevalence.

- More than 100 million Tweets fly across Twitter every day.

- The lifespan of a ReTweet is roughly one hour.

- Over 175 million people have created a micro presence on Twitter, with that number expected to grow to 200 million by the end of the year.

At just four years young, Twitter’s growth is nothing short of awe-inspiring.

Twitter is at the center of the social media egosystem, firmly placing the “me” in social media among the digerati. While it’s not the largest online network in the world, Twitter is indeed both a real-time and real world lens into a thriving global society. At any moment, we can peer into conversations, experiences, and observations to take the pulse of a very human network and learn about what has its attention at macro and incredibly micro levels.

Suddenly the obscure become recognized, the muffled are amplified and what was once private now becomes public. The back channel is now the front channel and what was once an ambiguous social network connected by streams of @names and @replies is now a reflection of who we are individually and together.

If we are the collective essence of Twitter, perhaps understanding the individual social catalyst will give us insight into the vital spark of Tweets, follows, and followers.

Who are These Tweeple?

For brands, scholars, media leaders, and everyday people, studying the nature and composition of Twitter helps us harness its liveliness and channel activity into insight. I recently met with the team at Ad-ology Research while speaking at the SummitUp Conference in Dayton Ohio. We discussed Twitter and its denizens (you and me) and they shared a recent study that I was permitted to also share with you.

The report, “Twitter Users in the United States” surfaces the demographics and psychographics of Twitter users for brands and businesses to better understand the hearts and minds of this unique group of potential customers and influencers.

If we were to humanize the results, we see that the average Twitter user is likely to be:

- Women than men
- Single, with no kids at home
- Have average incomes
- With some college experience
- Own their primary place of residence
- Live in a suburban location

Age

Of the 2,100 people surveyed, the age of Twitter users divided mainly among two groups, but significantly among four…

25-34 = 28.4%

35-44 = 26%

18-24 = 17.8%

45-54 = 13%

Race

The balance of users in this particular study skewed toward white people with 73.6% followed by English speaking individuals of Hispanic origin with 9.6% and 8.7 of reporting participants representing black communities.

Education

As you can see, those who participated in the study indicate that Twitter is home to a well educated society. 30.3% have completed some years of college, 24.5% have earned a Bachelor’s Degree and 18.3% have finished Grad School.

Gender

As in most of the most popular social networks in the United States, more women than men have created accounts on Twitter. And in my work with Klout and PeopleBrowsr, we also learned that when analyzing the greater population of the Twitterverse, women also held greater influence over men.

Psychographics

The study also dove into the interests, aspirations, and behavior patterns of those most active on Twitter.

Goals

The top personal goals for Twitter users are: Save more money (74.5%), Exercise more often (63.0%) and Lose weight (58.2%).

Internet

57.7% of Twitter users use the Internet more than three hours per day for personal use (outside of school or work) and are considered “heavy Internet users.”

Media

This is one area I’m not sure I agree and need to learn more about this before I comment…

Some Twitter users are more likely to be “heavy users” of the following traditional media: Television (22.6% watch more than 5 hours per day); Newspaper (22.1% read at least one newspaper 6-7 days of the week); Radio (17.8% listen more than 3 hours per day).

UPDATE:

Per my note, Barry from Ad-ology replied with more insight into the data.

–Twitter users indexed at 115 (15 points higher than all average responses) for watching 5 or more hours of television per day, but they indexed a 223 for getting most of their television programming from the internet (Hulu, iTunes, TV.com etc.)

–Twitter users indexed at 112 for listening to radio more than 3 hours per day, but indexed at 270 for internet radio services (Pandora, Last FM) and 236 for listening to out of town stations via the internet.

–Twitter users indexed at 107 for 4-5 day newspaper readership and a better than expected 88 for 6-7 day readership, but they indexed more than 3 times as likely at 307 to say they would subscribe to a newspaper online that offered a reasonably priced subscription.

Perhaps the most important element of this part of the research is that it paints a less grim picture for the future of traditional media – even among the most active and savvy on social media.  There is still strong loyalty for most traditional media and if they can effectively make the leap to grab attention where its focused, social actually breathes new life into their ecosystem rather than extinguishing it.  The hooks change and they’re migrating online, however, content becomes the hub as well as the catalyst for engagement. Relationships are inherently social and with the integration of social hooks and engagement, content and distribution becomes relevant and alleviates  obsolescence.

Twitter Users are Causemopolitan

60.6% of Twitter users follow a cause/charity on Facebook or Twitter.

53.8% of Twitter users state if price and quality were equal, support of a cause or charity that is important to them would influence their purchase decision.

Advertising

72.1% of Twitter take action after being exposed to advertising and 69.2% through some form of content marketing. “Action” is defined as clicking on a banner ad, doing an Internet search, going to the advertiser’s website, buying the product advertised, or calling/visiting the advertiser.

Synopsis

The 78 page report is teeming with intriguing details about the people who continue to make Twitter more relevant with every day that passes. While Twitter provides the technology framework for interaction and connection, it is us who make it special.  We create the linkages that make the world not only a much smaller place, but also more connected and efficient. We improve collaboration and communication with every Tweet, Retweet, and Follow.

I’ve always believed that social media was more about social sciences than purely the technology powering it. In many ways, those of us who study the culture and behavior populating Twitter and other social networks, regardless of intention, are documenting a new chapter of social science, steeped in digital anthropology, sociology, ethnography, and psychology.

Twitter and the Tweets that fly across the Twitterverse are quickly becoming the Alexandria of digital history as well as the crystal ball that may one day better help us predict what’s ahead.

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Social networks share a common ingredient in design and intent, the connection of people and the facilitation of conversations, sharing, and discovery. What they do not share however, are culture, behavior, and prevailing demographics. Each network is unique in its genetic and cultural composition and it is for that reason that we benefit by becoming digital anthropologists in addition to new media marketers.

Demographics are distributed within all social networks, but only concentrated within a select few. Where specific demographics materialize varies from network to network and as such, the more effective social strategies and tactics are designed to reach target audiences where, when and how they engage.

Over the years, I’ve relied on Google Ad Planner to surface the critical demographics in order to construct meaningful and targeted social programming. Pingdom recently examined the data and packaged the results in a visually rich presentation worthy of sharing.

The study included 19 social networks…
Bebo
Classmates.com
Delicious
Digg
Facebook
FriendFeed
Friendster
Hi5
Last.fm
LinkedIn
LiveJournal
MySpace
Ning
Reddit
Slashdot
StumbleUpon
Twitter
Tagged
Xanga

Age Distribution

The disposition of age groups within social networking as a whole is representative of the state of social media engagement, but this is fleeting. Age groups will only continue to meander as online networking becomes pervasive. At the moment, we can see that those 35-44 dominate the social web, representing 25% of total participation. For those who have actively monitored adoption of social networks, this next stat might not come as a surprise, but it’s worth highlighting nonetheless. Following at 19% isn’t a younger generation at all, in fact, those 45-54 are the second most active group within social networks, just ahead of the 25-34 segment at 18%.  Individuals under 17 rank fourth with 15%. I find it fascinating that the 45 to 65+ group, those who are usually considered laggards in the technology adoption cycle, symbolize almost one-third of total users of social networks. They’re equally connecting with not only each other but also the younger generations who are spending an increasing amount of time online as well.

Distribution of Age Within Social Networks

Reviewing the age groups broadly across social media serves only as a primer to the deeper level of analysis required to identify exactly where we need to connect with target demographics. As such, Pingdom performed the first level of segmentation to showcase how age groups are distributed within each specific social network.

Bebo - Over 40% are 17 and under followed by 35-44 and 55-64 at just under 15% each

Classmates.com - The 45-54 dominate at just over 30% followed by 20% at 55-64 and just under 10% at 65+ (Represents the highest concentration of the older demographics with 78% over 35)

Delicious - Over 25% of users are 35-44

Digg – 35-44 constitute over 25% of the total user base followed by just under 20% at 25-34 (80% of users are over 25)

Facebook - ~25% of users are 45-54 with the 35-44 group at just 20% (61% are 35 or older)

FriendFeed – Shy of 40%, 35-44 represent the majority of users

Friendster - Polar opposites with 25% under 17 and roughly 20% 45-54

Hi5 - 25-34 collectively represent close to 30% of all users

Last.fm – Almost 20% are under 17 with the 35-44 category also representing just under 20%

LinkedIn – Less than 30% are 35-44, 20% are 45-54 and more than 15% are 55-64

LiveJournal -25-34 and 35-44 are tied at 20+% percent each

MySpace - Over 30% of all users are under 17 and slightly less than 20% are 45-54

Ning – 25% of 35-44 and over 60% are 35 and older

Reddit - 30% are 35-44

Slashdot – More than 30% are 35-44

StumbleUpon – The 35-44 segment symbolize just under 30% of all users followed by 25-34 at just under 20%

Twitter – More than 25% of users are 35-44, trailed by the 45-54 group at less than 20% (65% of all users are over the age of 35 with less than 20% representing the 24 and under age groups)

Tagged - Almost 30% are 45-54 and slightly over 25% are under 17

Xanga – Over 20% are under 17

Governing Age Groups

If we further review the data, we can see which age groups are dominant across the social Web

17 and under: 21%

18-24: 0%

25-34: 5%

35-44: 58%

45-54: 16%

55-64: 0%

65 and over: 0%

Average User Age by Network

Cascading further down stream, the data when crunched, reveals the average age per network, which allows businesses to better understand the general user within each.

Bebo – 28.4
Classmates.com – 44.9
Delicious – 41.3
Digg – 38.5
Facebook - 38.4
FriendFeed - 38.4
Friendster – 33.4
Hi5 – 33.5
Last.fm – 35.8
LinkedIn – 44.3
LiveJournal – 35.2
MySpace – 31.8
Ning – 37.8
Reddit – 37.4
Slashdot – 40.4
StumbleUpon – 38.5
Twitter – 39.1
Tagged – 34.4
Xanga - 32.3

In social media, not only do women rule, but it seems that the middle-aged are Social Media’s largest share holders.  Again, the average number is just that, a generalization of users classified by age, not by usage, theme, or connectivity. As we identify whom it is we need to reach and why, analyzing data as it relates to age groups is just one side of a multi-faceted program. In order to possess and convey value and meaning, it is anthropology, sociology and the psychographic mapping of people to themes, interests, and aspirations that will prevail now and over time. It’s the difference between visibility and presence, and in social media, presence is felt.

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My latest post is now up on TechCrunch. What follows is the unedited director’s cut.

The point of this article is to redefine how startups (not solely tech companies) view and define early adopters and the “echo chamber” in order to gain momentum in order to “cross the chasm” to the next tier of evolution, adoption, and monetization. This is about uncovering the very people who can benefit from what they’re introducing and in turn, evolve the product/service based on real world feedback.

We can not assume that early adopters and innovators are relegated simply to tech, silicon valley, .startups, or fanboys and girls of shiny new objects and features.

There are early adopters (aka savvy consumers) in every market segment, and that’s an irrefutable point. They create highly influential echo chambers with their own associated bell curve’s around the globe that stimulate and inspire their dedicate ecosystems.

We ALL need to rethink how to dissect and define “the echo chamber” because in the process, we’ll uncover that consumers, not just geeks, are also early adopters in their own right and they need to be treated as the a-list in their own communities. Thus, we must expand the traditional view of the echo chamber to include the “new” influencers across multiple markets, where they reside, as well as discover, share, and compel those around them. This broader, yet focused approach removes our “tech” blinders and frees us from solely focusing on “one” audience or demographic in order to build a global and pivotal groundswell.

The echo chamber, by default, is perceived as it is defined, by the people, not by a dictionary. This doesn’t advocate living in the echo chamber, only leveraging it, across multiple markets, to excel in the mainstream, thus bridging the chasms between them.

Refining the Echo Chamber to Excel in an Economic Crisis

“I would tell (entrepreneurs) to keep their day job until they got one year of funding, and if they couldn’t get that, then they’re not meant to start that company right now…. My advice to (start ups that don’t have a year’s worth of money in the bank) would be to raise money by reducing your own spending. If you can’t raise more money, you have to cut costs. And that’s what I’m harping on to my companies.”

- Ron Conway

We are witnessing an epic financial meltdown or long overdue resetting of existing business practices and the hollow markets they create. Or, perhaps we’re experiencing both of these phenomena. Either way, it has the nation gripped with fear, uncertainty, and an unsettling eruption of questionable advice confusing everyone, everywhere.

While the floor is crumbling for many industries much in the same way it did for Silicon Valley during the dotbomb years, the sky isn’t necessarily falling on the startup industry – at least not for those with marketable technology or products, dedicated and capable teams, an executable business plan, and access to the resources necessary to help it reach users and customers. To put it another way, we will not witness a great startup depression. There is only opportunity to grow your business, mind share, and market share. And, that time is now.

The U.S. financial market will always mimic a yoyo on an escalator. It goes up and down, but it’s always going up.

For those startups that are building and marketing usable solutions for consumers or businesses, there is much work to do. If you’re seeking angel, Series A, or even Series B funding, seek partners who are insulated from affected markets so that they can support you and your growth organically, without unnecessary pressure from external forces that are outside of your control. The money is still out there for worthy entrepreneurs.

Usually, when the economy slides, the first natural reaction is to cut expenses, conserve cash, and hunker-down to weather the storm. Any savvy and seasoned marketing and business veteran will advise you to do the opposite. This is your time to shine, albeit, strategically and intelligently.

“Great entrepreneurs build value and market-share in down markets. They go to work seven days a week and the(y) breakout when other folks check out.”
- Jason Calacanis

Now’s the time to get your head in the game and focus on what it is you do, and go do it better than anyone else. You’re either on the field or you’re on the sidelines.

Any company that intentionally pulls itself from the radar screen of their customers will be absent from customer decisions and referrals. In the process, you create a frictionless opportunity for your competitors to swoop in and fill the void.

Marketing, PR, service, and product development are now more important than ever. They will not only help you stay alive, but also fuel growth – even in a down economy.

There are always customers making decisions, so make sure that you’re part of the equation and process, wherever they go for information and insight.

Your business can grow with the groundswell and doesn’t necessarily require the instant adoption by the masses in order to succeed in the short term.

While there is always a need to attract mainstream users, this isn’t the time to stretch or over-commit resources to hit everyone all at once. Branding is an expensive proposition, one that requires time, capital, diligence, passionate teams and customers, and patience. As counter intuitive as it may seem, this is exactly the right time to market in and to the echo chamber to earn the influential support that will create significant, concentrated brand visibility and momentum, gaining strength and girth as it travels.

Influence and adoption historically have migrated from the edge to the center. Or using a more common example, users and word of mouth referrals travel from left to right along a bell curve that starts with Innovators and Early Adopters, peaks with the Early Majority and the Late Majority, and finally permeates with reaction from Laggards.

If you dissect the art and science of technology marketing using a car as a simple metaphor, your product serves as the chassis, your cash as the fuel, Social Media, Interactive/Web, Sales, SEO, and PR as the accelerator, marketing strategy and execution as the gears, RPMs as a market indicator for listening and responding, the speedometer to convey inertia, and you, as founding executive, sitting in the driver’s seat, steering and controlling the entire operation.

Marketing to the echo chamber, believe it or not, is how you get that car rolling, starting everything in first gear. Appealing to those who can help spark word of mouth is how you can accelerate, gain enough speed to shift into second, and subsequent higher gears, and attract new users and evangelists along the way, growing in distance and reach at every turn. It is the echo chamber that can help you efficiently gain velocity in order to progressively reach greater audiences and command additional financing and also revenue in the process. With its support and assistance, it is almost like starting with a colossal push.

Some of you are building valuable, independent businesses, while many are also creating innovative features and capabilities that can seamlessly fold into existing entities and products. Either way, you have to start by engaging those who’ll get it, and in turn, share it with their peers. It’s an ongoing process that strengthens with each cycle.

“Hopefully you are building your business in a way that is independent of the stock market.”
- Kevin Ryan

The world doesn’t flock to new things en masse. It takes a focused and progressive strategy that evolves and matures over time. In a down economy, this is non-negotiable.

Digg and Twitter are among some of the best examples of how alpha users can help promote a company or service by embracing these new solutions and religiously demonstrating why they are pervasive and useful. And, emphatic users also contribute to the community building process, assisting in the translation of the value proposition for different markets as well as enticing and compelling their peers to join them, which offsets and relieves the company from carrying the bulk of the responsibility for promotion and guerrilla marketing.

But, where are Digg and Twitter in respect to the adoption cycle? They’re not as far along as you think judging by the buzz and permeation of your social graph. These companies still have oceans to swim until they become household brands. But, that’s OK. They’re building a business, cultivating legions of dedicated user communities, evolving and improving their product, and still conserving cash. Remember, it took brands such as ebay, Youtube, Google, and Amazon millions of dollars and armies of enthusiasts and partners to achieve saturation – and many would argue that there’s still much work to be done.

I would bet on any company that earned the support of innovators and early adopters and took the time to listen to feedback in order to iterate based on real world needs, preferences, pains, and new ideas.

Remember, your story and corresponding benefits, as well as the product itself is going to be different at each step of the way. Different groups of people have different needs and also unique ways of hearing about something and making the decision to try it, let alone refer it. Without influence, you’re going to spend precious resources, more than you can afford, convincing people that they should pay attention. Peer-to-peer marketing is priceless and still your best bet for having a shot, and more importantly, making a long-term impact.

But you first need a spark, something to start that avalanche that grows as it races downhill.

The echo chamber is bigger than we think or give it credit for. In fact, think of the echo chamber as its own bell curve. Most of the blogs and users that naturally come to mind, may reside on the left side, leaving a wide array of technology enthusiasts to uncover and pursue.

Innovators and early adopters are global citizens and do not solely reside in Silicon Valley. Your marketing and PR should identify the voices and their channels of connecting peers to create and develop active, thriving, and vocal communities. Figure out who your market is today, tomorrow, next month, and set goals for user acquisition so that you can tweak your product and tailor your messages to those very people, as they’ll uniquely connect to your story, and also share it differently among their peers, as it traverses across the bell curve.

Remember, reporters, bloggers and online tastemakers aka trendsetters who spotlight innovation can send tens of thousands of new and loyal users to you almost instantly. I’m not just referring to unique visits of those who sign up, test things out, and then leave to try the next shiny service. When done right, the echo chamber can generate real world interest and support. It is these very users who tell you everything about what works, what doesn’t, and how to improve. These same individuals and networks also augment and complement your marketing efforts by legitimizing you’re products, associating credibility and providing pseudo endorsements, and in turn, giving you unprecedented access to their invaluable and highly connected networks of early adopters.

This is the time to focus on user acquisition. In the realm of new technology, education and the demonstration of practical and meaningful integration into the daily workflow or personal routine sets the stage for effectively connecting people to your story and value. This is edgework and in conjunction with innovators and early adopters, you’re pioneering influence and adoption.

Everything starts with an intimate understanding of the markets you’re trying to reach and an even deeper connection to the peers, voices, and other channels that influence them. You’re not marketing iPhones, gaming consoles, premium spirits, or new music artists. At the very least, you are redefining how people communicate, collaborate, connect, and ultimately work.

There’s a prevailing necessity to educate your markets and introduce not just new products and services, but also real world solutions that change the daily routine of everyday people.<

Therefore the goal to race from zero to 60 and hit mass penetration immediately is not the primary goal. If we look at business development and communications as a series of strategic stages, we realize that there are focused activities that we must pursue and smaller, reachable voices we must reach and convince to help us carry and adapt our story from stage to stage – each time, addressing the needs and pain points of the individual, respective groups.

Each step requires a dedicated, concerted approach in order to bolster the support of the individual ecosystems that contribute to user acquisition and the recruitment of passionate and energized believers, who will extend our efforts as a surrogate sales and marketing team.

Of course, as you learn, internalize feedback, change, adapt, and engage with your markets, the foundation for your business solidifies and begins to afford and beget expansion. It is at this point in time, when you can continue to expand your focus and reach to attract and inspire users residing outside of the echo chamber.

“It’s much better, in my opinion, to go with the freemium model, give a version of the service away for free to all comers, get a lot of users, get good market feedback, then develop a premium version of the product/service for sale to enterprise customers. If your free version is popular with a lot of users, your customer base is the target for the upsell and you might be able to live without an expensive sales force initially. And, of course, keep your costs really low until you start to get revenues.”
- Fred Wilson

Nothing beats a killer product idea and an impressive, objective, and focused team to carry it forward. Expectations count and will determine how you channel information and progress. Think too big and you’ll miss your target and burn through resources before you can ever earn any significant market traction. Aim too low and the market will pass you by.

In this volatile economic climate, the echo chamber can be your direct connection to success, or at the very least, notable and awardable momentum. It is a global incubator designed to help you grow, gain momentum, and ultimately propel your business across the bell curve to appeal to and attract a wider, active, and segmented user base – strategically, incrementally, and efficiently.

We live in interesting times and it’s up to us, and only us, to define our future.
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