Studying the impact of innovation on business and society

Tag: psychology

The 6 Pillars of Social Commerce: Understanding the psychology of engagement

Social media is about social science not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks. The value of social media comes down to people, relationships, and the meaningful actions between them. As such, its value is measured through the exchange of social currencies that contribute to one’s capital within each network. Through conversations, what we share, and  the content we create, consume and…

Social media is about social science not technology

Social media is about social science not technology

In 2007, I wrote an article entitled, “Social Media is About Sociology Not Technology.” It’s a statement that after five years (and counting), I thankfully continue to see shared every day on Twitter. As time passed and experience matured, I amended that statement to now read, “Social media is about social science not technology.” Why did I change such a powerful statement? I believe that it is not only stronger now, it is also truer. See, sociology is just one…

The Illusion of Importance

Guest post by Francisco Dao Most people view the social web as a tool for bringing people together and sharing ideas. They credit it with everything from democratizing media to enabling the protests of Arab spring, but they fail to see how these same community building attributes can fuel dangerous thought bubbles and lead us down paths of extremism. By providing a forum for everyone, the web – especially social web platforms – allow us to connect with people we…

The Twitter Paradox

There’s an old saying, “If it ain’t broke, don’t fix it.” Twitter is a paradox that redefines that old saying to, “If it’s broke, don’t fix it, because it works.” For all intents and purposes, Twitter shouldn’t work, yet 200 million people (and bots) have created accounts in this thriving information egosystem. Now, news no longer breaks, it Tweets. Celebrities use it daily to connect directly with fans and also augment their income streams. Politicians and governments use Twitter to…

Who are All of These Tweeple?

Twitter is not a social network. While Facebook is the digital equivalent to your online residence,  Twitter is your window to relevance, a network where individuals connect through fleeting interactions yet rooted in context and interaction.  How we embrace and invest our persona in this paradigm says more about the future of digital culture and ourselves than we might imagine. And, it’s only increasing in its societal prevalence. – More than 100 million Tweets fly across Twitter every day. –…

Where and Why: An Unpublished Interview

Rather than let this interesting discussion sink to the cavernous depths of my inbox, I thought I’d share it with you here. 1. You’re known as a visionary of future media as well as a trendspotter… what drew you to this position? Not sure that they’re as much professions as they represent a labor of love. In the 90s and early 2000s, I focused all of my research and work on technology, understanding its impact on culture and consumer behavior…

Once More, with Feeling: Making Sense of Social Media

I was recently asked at a communications and marketing conference for senior executives when Social Media would start to appeal to all senses including, vision, hearing, smell, taste, and touch. It was an interesting question and the first time that I had heard it in public. My response was that it is already in full effect. To go one step further, much of the work I’ve studied and also the focus of much of my own work fuses aspects of…

Who is the ME in Social Media?

Good friend Stowe Boyd recently shared a quote by Gabriel García Márquez, “Everyone has three lives: a public life, a private life, and a secret life.” Indeed, quite simply many of us live life allowing specific, trusted individuals to know us in one or more of our personae. Our moral compass as well as outside influences affect how we balance our three lives. The size and permeability of our personal dividers vary in the separation of each life and resemble…

On Twitter, What Are You Doing Was Always The Wrong Question

What are you doing? Perhaps, Twitter asked the wrong question all along. In all honestly, who cares…it was really never about “what you were doing” that inspired your network to stay connected nor was it the siren for attracting new followers. We chose to follow you because you moved or encouraged us to do so – with every update. For many of the users on Twitter, the question that engendered a response and also also aroused a cultural movement was,…

The Science of Retweets on Twitter

Source: Young Go Getter Over the years, I’ve had the opportunity to work with “Viral Marketing Scientist” Dan Zarrella on special projects related to Twitter. His focus on social science and psychology as it relates to new media and online interaction and behavior is in line with my philosophy and approach to understanding and documenting socialized media. Zarrella recently debuted TweetPsych, a sophisticated system that uses two linguistic analysis algorithms (RID and LIWC) to build a psychological profile of a…

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