New media is forcing the rapid evolution of communications and is reinventing the science of public relations into the art of “personalized” relations. And, with micromedia further refining and improving how we communicate with each other, PR is going to learn the hard way, that the days of blasts and untargeted spam pitching will get us nowhere with today’s influencers.
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We are gathered here to not mourn the death of “the pitch,” but to celebrate its life and how its misuse and oft irrelevance helped us improve the entire communications industry.
R.I.P.
Journalists and bloggers have had it and they’re fighting back. Quite honestly, it’s been a long time coming and we’re bound to see more blacklists and PR people called out for their mistakes.
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.
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