Posts Tagged ‘publicity’
Todd Defren and Brian Solis.
The Social Media Release (SMR) is gaining traction and visibility and is now looked to by many as the savior of the traditional press release – which may honestly be too great a task for any one tool. But, at the very least, the discussions around the SMR are fueling the evolution and improvement of the press release overall.
In the first post of this series, I asked for your help in laying the press release to rest – as it exists today. Unfortunately, today’s release has evolved into a collection of posturing, hyperbole, and canned quotes that have very little impact on the ability to generate significant news coverage.
One of the most important takeaways of the last article was that a significant percentage of customers are reading press releases directly through search engines as well as Google and Yahoo news.
The press release is on life support and I’m rallying a team of supporters to euthanize it – not to put it out of its misery, but to keep it from contributing to the misery of reporters, analysts, bloggers and the people who read them.
The process of writing and distributing a press release can be excruciatingly painful and is almost laughable when you read the final product.
Company X Launches World’s First, Industry-leading, Innovative Thingamabob that will Change Our Lives for the Better
What Is Influence? – Max Kalehoff explores influence and why it should be a focus of every marketing campaign.
The Immediate Media Age: Of Broadband & Blogs – Om Malik discusses how the face of media has changed creating a new medium of immediacy.
Valley PR Blog, 5 Reasons to Use Social Networks – Linda VandeVrede discusses 5 reasons to use social networks for PR professionals. Features a quote from yours truly.
The much discussed and highly revered Cluetrain Manifesto is proving to be more relevant than ever. As Social Media becomes more pervasive in marketing, it’s imperative that we become gatekeepers to prevent opportunistic marketers from bankrupting the conversation economy.
As someone noted, aren’t all marketers opportunistic?
Yes and no.
It’s the difference between leveraging an opportunity because you can bring value to the discussion vs. selling an opportunity simply because you can capitalize on it.
Facebook Blog: Public Search Listings on Facebook – I’m working on a post about this which further examines why Facebook is the online hub for your personal brand. In the meantime, here’s the first post.
Search Engine Guide: Why You Should Embrace the New Social Media News Release- A good overview on the Social Media Release. Read here for everything you wanted to know about SMRs.
Now is Gone: Facebook Marketing Primer
The future of engagement introduces sociology into the marketing strategy. Technology is just that, technology. The tools will change. The networks will evolve. Mediums for distributing content will grow. Along with it, behavior will too continue to adapt.
In the era of the attention crash and social network fatigue, it is absolutely critical that we step back to realize that we are the communication bridge between companies and people. However, we also must realize that in the era of social media, people also have amplified voices and are now a powerful channel of peer-to-peer influence – for better or for worse.
I’ve been following Chris Messina‘s and Stowe Boyd’s discussion on creating pseudo channels for Twitter. I find this extremely interesting because the volume of users and tweets are well beyond overwhelming it it makes it difficult to track, discover, and participate in relevant and interesting conversations.
Messina and Boyd aren’t talking about groups as we know them in other social networks per se, but more along the lines of parsing information to specific assemblies of people around a common topic. This is sort of along he same track as Channels on Jaiku, but more of a user-driven magnifying glass into conversations specific to communities.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.