Posts Tagged ‘publicity’

Curate Expert Content with My.Alltop

Guy Kawasaki’s Alltop media empire continues to rapidly expand. If you don’t already know about it, Alltop is essentially a curated online magazine rack featuring thousands of sources, organized by industry or topic, to provide “aggregation without aggravation.”

Kawasaki and team recently introduced My.Alltop, which enables viewers to build a custom news page sourced from the qualified pundits and sources on any given topic that interests you. It’s reminiscent of NetVibes, but features only crowdsourced voices as a way of filtering out the noise and increasing the signal.

Introducing FriendFilter, A Better Way to Make Friends on Twitter

A few weeks ago, I alluded to a new Twitter application that would eventually debut to help qualify the people who follow you on Twitter.

Good friend and developer extraordinaire Christopher Peri and I proudly introduce FriendFilter in Beta. I’ve collaborated with Peri in the past to develop @microPR (along with Stowe Boyd), MicroJobs, and other apps soon to be released. His vision and technical prowess are ahead of many and I’m lucky to know him.

Twitter and Social Networks Usher in a New Era of Social CRM

In a conversation recently with good friend Jeremiah Owyang, he encouraged and motivated me to finally publish this post…

Over the last decade, Social Media has slowly evolved not only as a new content publishing, sharing, and discovery medium, but more importantly as a peer-to-peer looking glass into the real world conversations that affect the perception, engagement, and overall direction of the brands we represent.

Socialized media didn’t invent “conversations,” it simply organized and amplified them.

In the Statusphere, A.D.D. Creates Opportunities for Collaboration and Education


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It’s been an incredible week for stats, demographics, and authority trends related to Social Media this week.

The Social Web is our Industrial Revolution and our Renaissance period. It is at the very least completely transforming how we communicate with each other and how we also discover and share content.

Twitter, Facebook News Feeds, FriendFeed and other micro communities that define the Statusphere, are captivating and distracting our focus. But, while many argue that it’s decreasing productivity, I say it’s arousing a more active, engaging, and enlightened community of media literate information socialites.

Humanizing Social Networks: Revealing the People Powering Social Media


Compete: Top 25 Social Networks

Social Networks are among the most powerful examples of socialized media. They create a dynamic ecosystem that incubates and nurtures relationships between people and the content they create and share.

As these communities permeate and reshape our lifestyle and how we communicate with one another, we’re involuntarily forcing advertisers and marketers to rapidly evolve how they vie for our attention.

Are Blogs Losing Their Authority To The Statusphere?

What follows is the unedited Director’s Cut of my latest post on TechCrunch, “Are Blogs Losing Their Authority To The Statusphere?” My definition of Statusphere.


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Depending on which numbers you source or believe, all reports agree that the blogosphere continues to expand globally.

As the leading blog directory and search engine, Technorati maintains a coveted Authority Index which is considered amongst bloggers as the benchmark for measuring their rank and selling their position within the blogosphere. Authority is defined as the number of blogs linking to a website in the last six months. The higher the number, the greater the level of Authority a blog earns.

Social Networks Now More Popular than Email; Facebook Surpasses MySpace

You heard that right…no matter how much time we sink into our inbox trying to keep up with all that barrage of never-ending mail, a new report sent over by Nielsen (thanks Sandra Parrelli) claims that Social networks and blogs are now the fourth most popular online activity today.

The report, “Global Faces and Networked Places,” features data captured from December 2007 through December 2008 and reveals some very interesting statistics worth noting.

I Like You: The Emerging Culture of Micro Acts of Appreciation with Macro Impact


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Like is the new favorite, which was at the time, was the new bookmark. This small, but important feature will no less, reinforce relationships between friends and followers and those who produce, interact with, and share content.

Made popular by services such as FriendFeed, and now Facebook, the idea of liking an update is much bigger than merely bookmarking or favoriting (yes, it’s a new verb in the social web) updates from friends and contacts for later reference. The act of liking is quickly emerging as a simple, but complimentary gesture of acknowledgment and reciprocation to recognize the contribution of someone whom you follow.

BackType Connects the Conversation Graph

I’m a strong supporter of BackType and the work of Christopher Golda since the debut of the highly valuable comments search engine last September.

Listening effectively requires extensive and active monitoring of not only blog posts and Tweets on Twitter, but also blog comments and other active networks that define the Conversation Prism. It’s how identify active communities that necessitate not only responses, but ongoing participation.

Socializing the Social Media Release with PitchEngine

Over the past few years I have been a vocal and vigorous supporter of the Social Media Release (SMR) for one simple reason – it represented a new and promising opportunity to renew the dialog around improving the foundation for the communication of news, information, and events that left most immune to its overdue potential.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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